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If you change design or copy on your site, it won’t matter one bit to members of your list. They’ll still be there for you. If search engines decide they’re only going to list sites that use colors blue, green, and purple… it won’t affect you at all.
Sales vs. Leads
Truth be known, SEO only drives “leads” to your site… not sales. On other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your next mailing and purchase your next product.
Free, Automatic, and Viral
Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process.
If you produce a quality list that offers something of value, others will want to tell their friends about you. This process of automatic, viral marketing costs you nothing whatsoever and works like a dream because your subscribers are making unsolicited recommendations to those who trust them.
This process not only drives new subscribers to your list, but also ultimately makes new sales for you.
Search engines, on other hand, do not operate virally. While some are free, many charge for “opportunity” to be reviewed for inclusion. Still others charge on a pay-per-click basis, which can get very costly without ever bringing in one sale.
When all is said and done, which one is better? Lists or search engines? While both can have an important role in your marketing plan, if what you’re looking for is generation of more sales… building a responsive list simply can’t be beat.
How - exactly - do you build a list that delivers an automated, consistent, monthly income? Robert Gwuzd and Ian Herculson have teamed up to offer you “The Opt-In Strategy,” a powerful, FREE EBOOK designed to show you specifically how to build a list of thousands who will consistently buy from you. Best of all… this ebook COSTS YOU NOTHING. Download it now at http://www.opt-insolution.com