Free Online SEO Tools

Written by Arif Hanid


Continued from page 1

Link Popularity Tool http://www.instantposition.com/link_popularity_check.cfm This tool measuresrepparttar total number of links or "votes" that a search engine has found for your website. This is a pretty cool tool because as well as tabulated data it also produces a nice graph ofrepparttar 127940 resulting data. One final key element of this tool is its ability to compare your website to your competitors to help you with your overall marketing strategy.

Meta Tag Generator http://www.webmaster-toolkit.com/meta-tag-generator.shtml This automatically generates a Meta Keyword tag by readingrepparttar 127941 page you specify, removing common words from it, and pickingrepparttar 127942 most used words onrepparttar 127943 page. Extra weight is given to words in a heading tag

Search Term Suggestion Tool http://inventory.overture.com/d/searchinventory/suggestion/ Displays how many times a certain keyword was searched for at Overture.com. Shows all related searches forrepparttar 127944 entered keyword. A good measure to use in determining frequency of search among related keyword phrases

Search Engine Optimisation Tool http://www.instantposition.com/seo_doctor.cfm. A very impressive tool that testsrepparttar 127945 performance of a web site, by analysing a page onrepparttar 127946 important elements of web page creation, such as its title and content. It then scoresrepparttar 127947 page against given criteria forrepparttar 127948 top search engines, followed by some valuable SEO advice to improve overall ranking. The report produced is well laid out and easy to follow for anyone doing their own optimisation. A freebie tool that works better than many costly SEO tools I know!

The area of online SEO tools is an exciting area of growth as SEO developers come up with more and more tools to represent website positions onrepparttar 127949 internet. No doubt we will be revisiting this area againÖ.

Internet Marketing Manager

Ambleton Computing Experts in all areas of Internet Marketing, inc. SEO and Web Design.

arif_hanid@ambleton.com www.ambleton.co.uk


SEO Tips for People Who Arenít Dummies!

Written by Philip Lim


Continued from page 1

At this point, you should have a list of keywords. If you have a very short one, or are having trouble thinking of some, you can gain access to professional software at minimal cost. Just start a Google adwords campaign, or a CPC campaign on Overture. Each of these sites have "keyword suggestion" tools that will give you several keywords based on your product or service, and will includerepparttar relative popularity of each one.

TIP THREE: PLACE KEYWORDS CAREFULLY

Once you have your keywords, youíll want to use them inrepparttar 127939 right places. The goal is to help search engines find your site for those phrases, so you will want to place them in spotsrepparttar 127940 engines look closely at. These includerepparttar 127941 page Title, insiderepparttar 127942 meta tags, insiderepparttar 127943 heading tag, inrepparttar 127944 domain name (more about this in a later lesson), andrepparttar 127945 keyword tags.

You will also want to sprinkle them liberally throughoutrepparttar 127946 content (text) of your site, with special consideration forrepparttar 127947 top of your page and its first paragraphs. This is especially important on your home (index page), which isrepparttar 127948 one that most search engines will cache when spidering through. And please, have some real content on your page, and not just a list of keywords, or your site could go down in its rankings. Search engines do rank according to content relevancy, andrepparttar 127949 site that says "Our dealership provides quality used Chevrolet cars, reconditioned to meet our customerís needs," (with at least 100 words of good, relevant content) will always rank higher thanrepparttar 127950 site that says, "cars, cars, cars, buy quality used Chevrolet cars, quality used cars are here". In addition, you wonít drive away customers offended by poor quality writing and obvious over-usage of marketing phrases.

But you do want to maintain a certain ratio of keyword density in your text; a keyword density of 5 to 7% is usually recommended. If you donít feel comfortable writing copy using keywords, a professional copywriter who specializes in online writing can help you.

THREE COMMON MISTAKES TO AVOID

Mistake #1: One common error that many people make is to forget to place ALT tags for their graphics. You may have a beautiful logo or graphic on your web site, but if you donít have an alt tag,repparttar 127951 search engines canít "read it". Be sure to place keywords there, and to label graphics with names that reflect keywords.

Mistake #2: Always have text on your site. When creating your site, search engines depend upon text to decide what your site is about. The more relevantrepparttar 127952 text,repparttar 127953 better. The spiders and bots canít "read" graphics as mentioned above. Donít just make repparttar 127954 text forrepparttar 127955 site one big graphic, as some firms do. The search engines will skip overrepparttar 127956 graphic, and assume you have no content at all.

Mistake #3: Finally, please donít spam (by trying to Ďhideí your keywords by using a fontrepparttar 127957 same color asrepparttar 127958 background, or repeating keyword phrases over and over inrepparttar 127959 title and meta tags). Search engines are now excellent at finding those who try to breakrepparttar 127960 rules (and their technology for doing so is getting more sophisticated allrepparttar 127961 time), and will drop spammers from their indexes like a hot potato. So play byrepparttar 127962 rules, and when in doubt, ask an ethical SEO firm for advice, or visit one of repparttar 127963 many excellent forums online (such as Jill Whalenís High Rankings Search Engine Forums).

Your site will rise more quickly, and enjoy higher rankings, if you follow these tips and their advice. And your traffic will increase, at no cost to you!

Philip Lim is the editor of NewbiesOnly.com which is dedicated to teaching newbies or beginner marketers to internet marketing the ropes. Enroll into our free 10 days intensive email course: "Strategies for Internet Marketing Success". http://www.NewbiesOnly.com


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