Realize, that just because you see a weight loss product time and time again on television or radio does not mean it will be effective in losing permanent weight. All these weight loss companies are trying to do is get their product in front of you over and over so it will be there when you're ready to buy. Many people make mistake of assuming a product is credible simply because it's constantly on television.

Factor 4 - Repetition Diet pills and other weight loss products figure they more they can get in front of you, more likely you're going to buy it when that time comes. Lets face it, if you were interested in building a deck, when that time comes don't you think your going to choose "smith deck company" that you saw time and time again on TV. Most people will simply use one that's most convenient and right there. Many times people just pick first product or service that comes to their head and have high hopes that everything will just work out. Unfortunately, many times it's no different with weight loss products.

This is exactly why you see same infomercial every day, every hour of day for like 1 month straight ... and then all of a sudden it's gone. They get in, make their money on desperate people looking to lose weight, and then they get out! And if you see it again in like 3-4 months down road, this means they made a lot of money on it previously and are back to make more. They wouldn't be there if they weren't making money - period!

The product is trying to pound it into you head and keep coming at you because they know, more you see it, more likely you will be to buy it. Don't get suckered! Just because they are always there, does not mean it will help you.

Factor 5 - Pressure This is a big one. The bottom line -- when people are pressured they act impulsively. Often times you put way to much pressure on yourself. In today's society so much emphasis is placed on health and appearance. People feel pressured to look a certain way and this is certainly case with being overweight as people will do anything to lose weight. Weight loss products go out of their way to put additional pressure on you, knowing that it will cause you to act and buy. Many of weight loss infomercials are very good at art of getting you to believe that ... "finally this is it, only product that's going to change your life!" The truth is that all they're doing is adding additional pressure.

Bottom Line -- Don't let pressure you feel to lose weight allow you to buy into and believe false claims. A sense of urgency to lose weight is good, but don't feel so pressured that it causes you to act impulsively and spend your hard - earned money on first thing you come across that sounds good. When you feel pressured, it will allow you to start believing and putting your hopes into things that are not true because you feel like "I need to do something about my weight and I need to do it now!" Weight loss products know this and that is what they are wanting you to do. Don't allow it and don't allow yourself to be one of their guinea pigs! It will just cost you in end!

General Rules To Keep In Mind When Dealing With Weight Loss Products

Be Realistic -- If there was a way to "lose 30 pounds in 30 days and keep it off" or "eat what you want and still lose weight" don't you think that we would all look like supermodels?

Use Common Sense -- If there were magic diet pills or easy way to lose weight and keep it off, don't you think top movie stars and celebrities who make millions and millions of dollars would have it.

Allow Yourself To Believe Both Sides -- If you're going to make mistake of believing lies and fabrications many weight loss products are telling you, at least allow yourself to believe that they may indeed be "lying and deceiving you" as well. It's only fair that you allow yourself to look at both sides as this will help you to form a better judgment.

"If It Was That Easy..." Lets face it, if it was as easy as all these health and weight loss infomercials and ab contraptions make it, statistic of 95% failing would not exist! There would be no problems. Don't believe their lies and fabrications