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Consistently placing advertising in an ezine that is itself growing and trying to attract more readers and better attention to its advertising will achieve best results.
Examine also how ezine you are looking into features their ads. Do ads look like an important part of ezine or an intrusion? Are ads featured near important articles or dumped all at end with nothing of interest beyond them to attract reader? Is it easy to skim over ezine's ads or are they offset to grab your attention?
Most likely, however you view ads in an ezine is how others will view your ad. Choose ezines that work to put their purchased ads in front of their readers where they will be noticed.
Ezines are dynamic. The publishers behind them do want your advertising business and will work with you to achieve results. Ezines reach people better than any other source of advertising on Internet today. Just make sure you work with ezine publisher as far as following appropriate ad guidelines and submission requirements.
There are many programs available as well to help you take advantage of power of ezine advertising. Look into them same way you look into advertising with individual ezines. Which give you repeat advertising? Which put your ads into best target market?
A lot of ezines and ezine programs would love to make your money. However, it's up to you to make sure your money is well spent. Ezines are best form of advertising. That's conclusive. From here out, it's just a matter of finding best ezines and programs for your campaign.
Joe Bingham, Editor of the NetPlay Newsletters Publish Your Own Quality Ezine with Little Work and a Lot of Help http://www.netplaynewsletters.com/publisher.html