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Consistently placing advertising in an ezine that is itself growing and trying to attract more readers and better attention to its advertising will achieve
best results.
Examine also how
ezine you are looking into features their ads. Do
ads look like an important part of
ezine or an intrusion? Are
ads featured near important articles or dumped all at
end with nothing of interest beyond them to attract
reader? Is it easy to skim over
ezine's ads or are they offset to grab your attention?
Most likely, however you view
ads in an ezine is how others will view your ad. Choose ezines that work to put their purchased ads in front of their readers where they will be noticed.
Ezines are dynamic. The publishers behind them do want your advertising business and will work with you to achieve results. Ezines reach people better than any other source of advertising on
Internet today. Just make sure you work with
ezine publisher as far as following
appropriate ad guidelines and submission requirements.
There are many programs available as well to help you take advantage of
power of ezine advertising. Look into them
same way you look into advertising with individual ezines. Which give you repeat advertising? Which put your ads into
best target market?
A lot of ezines and ezine programs would love to make your money. However, it's up to you to make sure your money is well spent. Ezines are
best form of advertising. That's conclusive. From here out, it's just a matter of finding
best ezines and programs for your campaign.

Joe Bingham, Editor of the NetPlay Newsletters Publish Your Own Quality Ezine with Little Work and a Lot of Help http://www.netplaynewsletters.com/publisher.html