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After reading your Free E-Book, your reader should have a firm grasp of concepts you present. They should be able to follow through and succeed with resources you provide. This will help passing of your Free E-Book as well as strengthen your chances for future dealings with its readers. ( This is what makes you money, not banner ads. )
Your E-Book must be educational. If you decide to utilize Free E-Book Marketing, than understand this: Your Free E-Book is to be created to generate leads. How do you generate leads? You educate your prospects about what you have to offer. You show them hows, whats and whys of how your offer works and will work to benefit them to act upon.
You must teach reader all that you successfully can about what contents of your Free E-Book will do for them. Before they will hand you their money to enhance their lives, they need to know WHY what you're offering will work for them.
By demonstrating, thus educating through use of your Free E-Book, your reader will naturally gravitate towards you for "further" information, where in you may charge for admission, thus making you your profits.
Free E-Book Marketing is simply a matter of understanding how marketing and psychological strategies of it work. Understanding above is *by far* most important aspects of Free E-Book Marketing you need to realize.
If what I have just shown you is not followed, you will only work to hurt yourself. People want quality, informative content ... and you want their money. By giving them what they want, then suggesting they come to you for more, you will work to help each other.
Free E-Book Marketing WORKS! But ONLY if you use it right.
Chayden is the author of the highly acclaimed NEW E-Book, "E-Book Marketing Explained!" and is currently teaching other online marketers how to maximize their online promotional efforts with the use of Free E-Book Marketing - the most "viral" online advantage you've got!. Visit his site for full details: http://www.marketingeffect.com/me.cgi?ME260_campaign.