"Nanocorp. A microbusiness that remains "ruthlessly small" -- as both a personal preference and a competitive strategy."

"Digital Marxism. With inexpensive computers, wireless handheld devices, and ubiquitous low-cost connections to internet, workers can now own means of production."

"Corporate Yenta. An entity that matches independent workers with firms or projects that need their short term help."

The first few pages introduce thesis that we're becoming a Free Agent Nation where old idea of "Organization Man" is giving way to concept of "e-lancers" holding meetings at Starbucks coffee houses and home schooling their kids.

He sweeps up dust of our tired old ideas as he continues to show us how "industrial economy separated work and family." While ... "The free agent economy is rejoining them." He illustrates change by reporting that "My size fits me" has now replaced "One size fits all" of not only work but education as well.

Pink is well known for his prognostications on future for Fast Company Magazine and leaps right out there with a few shocking ideas indicating massive changes in economy by suggesting entrepreneurs will sell shares in themselves to put "I" back in IPO's with F.A.N. (Free Agent Nation) bonds. Financial instruments that emphasize talent and creativity over more common mass of corporate safety and financial bulk.

He wraps up by suggesting that women will replace "Old Boy Network" and rule landscape of a new economy because they are better suited to community and sharing rather than old male "conquer and topple" model of business success. Maybe it's only way men can be seen as equals, when we have to out- think women rather than bully and threaten them.

Now I'm not sure he's got it all right, but damn! The next few years will be nothing if not exciting as they unfold to expose flower of this budding new world as seen by Pink!

1. They have very inquiring minds, and are curious about every detail of Internet

2. They love to socialize and share their knowledge with others

3. They use Internet mostly for pleasure, information and reading news

4. They visit any local events on subject of Internet

5. They ask a lot of questions before buying or joining a service

6. They are greatly concerned with credit card fraud on Internet

After seminar was over, everyone stayed for another unplanned 30 minutes to chat and get to know each other. They had asked more questions, and offered even more answers :-)

This experience reminds me once again not to assume much about people you are trying to make your customers. Talk to them first, ask them questions and listen. You might be very surprised at what you'll learn.