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The opportunities to co-brand on internet are expanding from content to actual software and products. IP Ware real estate software http://www.freetrainer.com/cobrand.htm offers free co-branding and co-branded web links on software's start page so that consumers are exposed to co-branding every time they start software. The Internet Toolpad http://www.itoolpad.com/ will actually insert your logo into a host of freeware for a small charge. There are also a number of organizations that will accept co-branding in exchange for cross promotion and increased traffic.

Regardless of type of co-branding, benefit in increased traffic and site "stickiness" is apparent. By using branding and promotional resources on internet wisely, internet marketer can offer more options, better solutions, and more attractive content than their competition.