Imagine placing an ad in a magazine and asking salesperson:

"Can you guarantee me more sales? Will you give me my money back if people read ad but don't buy my product?"

It just wouldn't happen. And yet there is a lot of scepticism surrounding web - I come across it every single day.

"Mike, we've had our fingers burned in past and though I like what you're saying how do I know you're not one of cowboys?"

Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.

I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get professionals in to do.

*TOP TIP*

Want to know what people are looking for on web? Visit following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find products and services you provide. Cool eh?

http://inventory.overture.com/d/searchinventory/suggestion/

Michael Cheney

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"