Eliminate What You Are Not Passionate About A coaching client said to me this morning, "I really should go to that class tonight. The instructor is expecting me." I suggested that while instructor might be disappointed if she did not attend, his disappointment would most likely be short-lived. It is challenging to live our lives meeting expectations of others - our partners, our children, our friends, our spiritual communities, our neighbors, our coworkers, our teachers, mentors and parents. What would it be like to simply live your life for you-based on your desires and priorities?

Get Clear About Your Priorities We only have so much time in a day. We often forget that our mental and physical energy is limited as well. When you spend your mental and physical energy focused on a project, it drains your resources and leaves less for what you are really interested in achieving. Pick your priorities and decide how to spend your time with this in mind.

Say No to Anything That Does Not Interest You Often, we get invited to a personal or professional event and if we have nothing scheduled at that time, we plan to attend. Sometimes, that's fine. It is good to network or socialize, to help out friends. What is not good is to fill your days with "filler activities." Filler activities are be any activities that you are neutral about, that do not contribute to living, that simply waste your precious time. When you are presented with an event, activity or opportunity, ask yourself "Does this situation truly serve me and my priorities?" If answer is yes go for it. If no, decline.

Get Help Whatever you are doing that you dread sucks life force out of you and depletes your resources for things you love. This can be your laundry, housecleaning, taxes, sending out packets, answering email.

Get More Help. Make deals with others who dread different things than you. If you hate cleaning and your partner hates cooking, make a deal. If you hate running errands and your friend hates vacuuming, make a deal. Ask yourself "How can I make a deal to make this work for me?" As you go through your day, ask: "Do I need to do this? Is there someone else that would be better at doing this?"

Give it some thought and begin to use these ideas this month. Make this your theme: I am making more space in my life for what is most important to me. Say it to yourself throughout day. Write it on Post Notes® and put them in key locations-- your computer screen, your bathroom mirror, your nightstand. Remember no more moving pianos.

Be Consistent One of biggest reasons marketing efforts do not work is that they are not consistent and do not attempt to produce results over time. In many cases a decision-maker will need up to 11 interactions with a product or service company before making a purchase. Do not give up on first, second or third try, use a variety of methods over time to cultivate a relationship, build trust and educate your potential customer.

Once your marketing plan is complete, create a marketing calendar for year. Sit down and decide when every small and large action needs to take place. Your marketing efforts will go smoother and will be more effective. Remember that your efforts have to be frequent. Until a prospect is warm contact them a minimum of once a month. Once they are warm contact them once a week. If they are a hot prospect, meaning they have expressed interest in making a purchase in near future every other day might be advisable. At same time remember even though a prospect has expressed interest in purchasing they may not be ready to buy when it is convenient for you.

In these cases be consistent and frequent and remember do not take it personally when prospects do not return your phone calls or respond immediately to your emails. You and your product or service are probably not their top priority it does not mean they are not interested.

Use Adaptation Marketing Take one marketing effort and adapt it into several to save time and resources. For example a mailing, is adapted into an article, which is adapted into an electronic newsletter, which is adapted into a speech, which is adapted into a booklet for your customers and prospects. Each effort can equal several. Every time you do something ask yourself what else this can be used for.

These marketing principals will make a huge difference in success of your business if you use them consistently throughout year. Apply these ideas and watch your business grow stronger and more profitable each month. There is one more principal key to your success, perhaps most important: Begin Today!