Franchising 101- what you absolutely need to knowWritten by Mansi gupta
Continued from page 1 Franchisee business has more or less covered all areas of human needs. Be it food (restaurants etc.), clothes, jewellery, footwear, bags, makeup kits, electronics…franchising is meant for all. It is at individual’s discretion to decide which franchisee he wants to go for. This can be fairly decided by a vigilant market survey and an assessment of standard and tastes of people in that area. For instance it will not be judicious to open a top brand’s outlet of expensive clothes in a suburb region where people want to spend bare minimum on their attire. So kind of outlet to open, in other words franchisee to take is directly proportional to needs and status of consumers. All franchisees have their suppliers fixed. The suppliers have to arrange to get material from parent company and pass it on to every franchisee store that is linked to it. The ‘sale’ season is at volition of franchisee. But supplier as well as parent company should be informed before. The prices during sales season are reduced to half or less than that in order to clear stock which gets accumulated and is without any serial no.(like there might be just one size or color left of a shirt, trouser etc.). Usually franchisees do this in order to recover their money and make place for new stock. Thus all in all franchising is a good business that is beneficial not just for one who has taken franchisee but also for consumers who get to enjoy best of everything in their respective town, city or state.

Mansi gupta writes about franchising topics.
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