The Luck Factor is everything that a psychology book should be. It details research conducted by author, as well as research from numerous other psychologists. Many of experiments Dr. Wiseman referenced were already familiar to me, as I had referenced them in my own book, Climb your Stairway to Heaven: 9 habits of maximum happiness.

At same time, Dr. Wiseman makes psychological research completely accessible to average reader, both through use of plain language and by making his points through quizzes and visual puzzles.

I give this book a rare ten out of ten, and predict it could be best self-help/psychology book of 2003. I can't think of any reason not to buy this book immediately.

Stay in Now

Affirmations are more effective when stated in present tense. For example; "I now have a wonderful job." Avoid affirming something in future tense, e.g. "I am going to have a wonderful job" or results will always be waiting to happen.

Use “Power of Positive Thinking”

Please create your affirmations with most positive words that you can while avoiding negative statements. Affirm what you do want, rather than what you don't want. For example; "I don't want to smoke." This is a negative statement. Instead affirm; "I now enjoy being a nonsmoker." This statement is a more powerful expression because it is dynamically positive and reinforces your desired goal.

KISS: Keep it Simple and Specific

Short affirmations are easy to say, and have a far greater impact at a subconscious level than those which are long and wordy. Keeping them specific and to point adds power as idea is uncluttered by elements.

Repeat your affirmation frequently

The importance of repetition cannot be overemphasized. It imprints affirmation into your subconscious mind.

Make them Emotional

Get involved, be passionate, use your emotions. Think carefully about meaning of words as you repeat them rather than typing or saying them.

Don't be a Quitter

Continued effort allows you to achieve results much sooner than practicing affirmations sporadically.

Why not take 7 minutes and begin to identify one area of your life that needs improving? Think of an appropriate affirmation and then begin to use it throughout your day.

Enthusiastically yours,

Donald Schnell

******************************************** Dr. Donald Schnell co- founded with Marilyn Diamond of Fit For Life, the Spiritual Java Diet Coaching Program, that is transforming thousands. The New Spiritual Diet, Incredible Value, One on One coaching Amazing Results. http://www.SpiritualJava.com or email: Donald@SpiritualJava.com Donald Schnell is the author of The Initiation. Free Motivational Newsletter, The Buzz http://www.spiritualjava.com