Well, you can use some of more than three thousand "vivid image creation phrases" from http://www.westegg.com/cliche/ to paint a vivid and lasting image in your readers minds.

If you want a cliché involving word 'money', for example, just type in word 'money' and click Search.

Instead of common few phrases that you can readily think of, you get at least twenty-six catchy phrases about money that you can use to drive home your point.

Here is URL again: http://www.westegg.com/cliche/

(3) Use right words and correct spelling. Poor spelling and word choice can be a "turn-off", but they are at least distractions from your message.

It can be a hassle reaching for your thesaurus or dictionary and thumbing through to check on a word. I don't like it either. And you don't have to...

You can use a thesaurus online...

http://www.thesaurus.com - Roget's Online Thesaurus that comes with a number of other useful reference tools as well.

(4) The Netwriting Masters Course is a free course for those who want to sell more? The key is to Write better. To get this course, send a blank email to

twmssoamazing@sitesell.net

So, again... To make sure your newsletter and messages don't carry "Spam" Label, get a free spam-check report by sending a copy of your message to

spamcheck-soamazing@sitesell.net

Find common cliché’s to create lasting "images" in your readers mind at http://www.westegg.com/cliche/,

And Use a thesaurus - http://www.thesaurus.com

Again, boil your message down into one simple sentence. Avoid temptation to hit more than one target. Focus, focus, focus.

4. Target journalist or media outlet that can best deliver you message to your audience.

The whole point of PR is to get your message to your audience through a credible third party. In this case, third party is news media. Forget general press release.

Focus instead on proposals that aimed to convince one particular reporter to write one particular story. Figure out which reporter is most influential with audience you want to influence, then pour all your energy into devising a proposal that will appeal to that reporter or to that reporter’s editor.

Study reporter’s past stories to discover that reporter’s tendencies. Fit your story to reporter’s needs.

5. Create a proposal that hits bull’s eye.

Make your case in just one page. No nonsense. Get right to point. Give reporter at least three good reasons to do story, each of which strongly appeals to reporter’s needs and tendencies.

Put your proposal in writing, send it by overnight delivery and then follow up in two days with a phone call. If reporter says no, don’t argue. If you missed, you missed. Time to reload. Listen carefully. Often reporter will tell you how to hit target next time.

Above all, don’t get frustrated. Most story ideas end up in trash, no matter who comes up with them. Don’t resort to scattergun. That’s for amateurs. Be a professional and learn to shoot with a PR rifle.

Copyright 2003 by W.O. Cawley Jr.