Four Ways To Make Your Web Copy SELL!

Written by Ron Sathoff

Continued from page 1

3. Now comesrepparttar main body of your web page copy. Start by describingrepparttar 132052 pain and frustration your product or service can solve. This is where you really hookrepparttar 132053 reader. People LOVE to read aboutrepparttar 132054 pain in their own lives. "Asrepparttar 132055 price of gas rockets skyward, you find more and more of your tight budget is squandered atrepparttar 132056 gas pump. One by one you're having to droprepparttar 132057 good things in life just so you can pay for GAS!"

4. Follow that with a bulleted list that namesrepparttar 132058 features of your product or service. Next torepparttar 132059 features, listrepparttar 132060 benefits each benefit brings. People are in a hurry. Bulleted features and benefits are quick to read.

5. Finally, put links to your order page about a third ofrepparttar 132061 way downrepparttar 132062 page, atrepparttar 132063 middle ofrepparttar 132064 page, and atrepparttar 132065 end ofrepparttar 132066 page. Many of your best customers make up their minds quickly. You don't want them to have to hunt allrepparttar 132067 way downrepparttar 132068 page to findrepparttar 132069 link to buy.

You bet, these are very simple points. But you would be amazed how many sites that aren't selling are fouling out on these small but essential copy techniques. Try them on your opening page-and watch sales grow!

Ron Sathoff provides marketing advice, expert copy writing, and a big selection of promotion packages. Read all his helpful marketing ideas at Reach him at or 801-328-9006.

Wearing Many Hats as a Web Site Owner

Written by Marc McDonald

Continued from page 1

This holds true, even if you have a budget and you plan to pay to have work, such as HTML coding, done on a commercial basis. If you know at leastrepparttar basics of a given task, you're likely going to get more bang for your buck if you pay to have someone else do it. Ifrepparttar 132050 process of coding HTML (or any other aspect of Webmastering) is a complete mystery to you, then you leave yourself wide open to getting a poor deal, if you're paying someone to do it.

The analogy isrepparttar 132051 same as if you take your car into a garage to get it repaired. If you're reasonably knowledgeable aboutrepparttar 132052 basics of auto maintenance,repparttar 132053 odds increase that you'll getrepparttar 132054 repair job done right, and for a fair price.

Atrepparttar 132055 same time, you should work hard to build up relationships with other Web site owners (preferably those who are roughly atrepparttar 132056 same stage of development with their sites as you are). As time goes on, you can share tips and advice and even specialized tasks.

If you try your hand at all aspects of running a Web site, then in time, you'll inevitably discover which tasks that you have a knack for. In my case, I discovered early on that my HTML and programming skills were mediocre---but that I had a talent for writing copy, site layout and site promotion.

These days, I rarely write raw HTML code any more. I farm that work out to my colleagues who are HTML gurus. In return, I can offer them my help in tasks inrepparttar 132057 areas that I do well in.

Onrepparttar 132058 other hand, I know enough aboutrepparttar 132059 basics of HTML to where I can go in and make tweaks and adjustments to a page, if need be.

The bottom line is: if you want to succeed as a Web site owner, then it's important to learnrepparttar 132060 basics of all aspects of running a site early on.

Then, as time goes on, you can work to develop a network of friends and colleagues that you can share tasks and projects with, as your site grows and develops. And you'll be in much better shape to protect yourself from being scammed if you decide to pay someone to do Webmaster-related tasks for you.

Equally crucially, you'll know at least enough aboutrepparttar 132061 basics of various Webmaster tasks that, in a pinch, you'll be able to jump in yourself and tweak or fix things in a pinch, instead of having to rely on someone else to get a crucial project done quickly.

Marc McDonald is a former journalist and editor with the Fort Worth Star-Telegram and the creator of as well as several other popular Web sites that have received extensive media exposure from CNN's "Headline News," the BBC, Fox News, ZDTV, CBS Radio, the Washington Post, and many more. Visit the at:

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