These are four voices that we constantly hear and which voice we obey is based on our ability to discern. Obviously, we want to obey voice of God if we are going to enjoy a successful life.

Most of us tend to live on shallow surface where our physical senses, thoughts, feelings, desires, and emotions are constantly being stimulated by worldly, carnal, fleshly ways. Because of this, we are not able to hear from God and be led by His Spirit, leaving ourselves wide open to fall for many deceptions of devil.

So, how do we hear from God and be led by His Spirit? Well, that's next week's article. For now, just realize there are always three very loud voices screaming for your attention and only one still, small voice, which is Holy Spirit of God, wanting to lead you in way you should go.

State specific decision that needs to be made. Identify major environmental forces that impact on decision. For example, suppose you need to decide how to invest R & D funds in order to be positioned for opportunities that might emerge by year 2010. The major environmental forces might include social values, economic growth world-wide and international trade access (tariffs etc.).