3. Compose body of your press release. A short (3-4 paragraphs), newsworthy press release will grab attention of editors, which will in turn get you publicity-and for only cost of emailing, faxing or mailing release. The release has to highlight uniqueness of your business-what differentiates you from your competitors. If you can't think of a unique thing about your company-wait until you can before you send out release.

Here are a few newsworthy topics to write about in your release:1. Grand Opening/Re-Opening of your business, e.g. an interesting story about why/how you started your company and target market of your business.2. The results of a recent survey your company created, e.g. provide results of survey to news media.3. Tie Your Company to an Upcoming Holiday, e.g. a company that makes Hawaiian lays in National Luau month or if you work at home and it's Home Based Business week. 4. A strategic partnership that your company has formed: e.g. Annabelle's Organic Baby Food has formed an alliance with Shannon's Baby Gift Baskets.5. Include a short, concise company profile or business owner bio at bottom of release. If editors have never heard about your company, this is place to give them some additional background information or to give them your standard company description.

After writing your release, edit it and re-edit it. Get rid of words that are not necessary. Make sure sentences are easy to read and even easier to understand. Use strong and lively words in your release.

Format your press release to be double-spaced on one page and at end of release type "# # #" so editors know they have reached end of your press release. Remember when you distribute press release to only distribute it to publications where readers would be interested in your subject and make sure release is real news and not an advertisement.

Dana Victoria Sophia, a small business consultant/coach and publicist to women entrepreneurs across the country, actively assists women in achieving their business goals through her website for small business coaching (www.DanaSophia.com) and her website for small business public relations (www.SophiaPR.com). She can be reached at Dana@SophiaPR.com.

4) Compel Your Reader to Take Immediate Action.

Entice your reader to act now, by using phrases such as: "Limited Time", "Order Today", "Visit Now", "Don`t Delay."

5) Never Use All Caps.

Using all capital letters in your ad, makes it difficult to read, and looks amateurish. Use capital letters for emphasis ONLY.

6) Proofread and Spell Check Your Ad.

This will help you to avoid mistakes. Nothing looks less professional, than ads that have spelling errors.

7) Don't Forget Your Contact Information.

Whenever possible include both your email address AND your URL. Including your email address encourages your prospect to ask questions. The follow-up can make difference between a sale and no sale!

Test, Test, and Re-test Your Ad. If your ad doesn't bring results you want, change headline, change your ad copy. Refine and polish your ad until you get it just right. The better your ad copy ...the better your results. Take time ...to make that ad copy sizzle!

Ruth publishes the "Wealth Connection Marketing Ezine." Visit: http://www.wealth-connection.com/ezine.html to subscribe. New subscribers receive a Free Ad.

This article may be freely reprinted on your website or in your opt-in ezine, provided that the resource box remains intact including this signature.