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If Advertisement is run for multiple months or issues, email advertiser weekly asking their feedback. Telephone your advertiser once per month. Also, you should always email advertiser to inform them of an approaching renewal time and attempt to renew their run. If there is no answer, call two or three days later and try to sell over phone.
5. URL Tracking - Have advertisers create a tracking URL to verify advertising was included and allowing analysis of gains achieved from ad placement.
6. Credit Cards - Allow advertisers to purchase ad space with credit cards. It is inexpensive and presents a very professional organization. Better yet, it is easier to re-sell as advertiser only needs to say YES. The easier you make it to buy more sales you'll make.
7. Partnerships - Increase size of your advertising offerings by partnering advertising sales with similar newsletters and Ezines. Partnering allows you and partners to collectively sell advertising space. The larger subscriber base will attract larger advertising buyers. Provide a 15% commission to selling party, which could be you or your partner(s). This works well for newsletters with under 10,000 subscribers.
8. Ad Networks - List your ad offerings with one or more Ad Networks. Gain a professional sales force with extensive resources to sell your space. Realize, you will earn less per subscriber, but you will most likely sell-out your advertising space. This also allows you to concentrate on marketing and content which is usually main interest. Also, many Ad Networks do not require exclusives, so you can continue to sell your own space with an assurance that advertising sales will occur for every issue.
Follow these eight easy steps and you'll quickly see an increase in advertising revenue. Good Luck!
Howard Minsky Co-Founder www.TheAdStop.com List your Internet Advertising information on www.TheAdStop.com Have tens of thousands of media buyers, site owners, advertisers and marketers learn about your advertising offerings. It is always FREE and very easy to do. 5868 North Plum Bay Pkwy, Tamarac, FL 33321 USA T: 954-722-0454 F: 954-532-2355 Howard@TheAdStop.com