When creating your ezine, always use a text editor such as notepad. Do not use Word to compose your ezine. You will have more problems than you want to deal with. It will lose all formatting when you paste it into email composition window.

So to summarize... follow these simple rules:

1. Always use a fixed or monospaced font.

2. Do not use tab key to align lines of text.

3. Always insert a hard break at end of each line.

4. Keep your line lengths to a maximum of 65 characters.

5. Always use a simple text editor.

If you follow these rules majority of your subscribers will receive your ezine formatted as you intended it.

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WHAT TO DO WITH THE INFORMATION YOU GATHER That’s easy. Collate feedback and establish trends in requests you receive. You might find, for example, that a batch of readers would like to see more "How-To’s" on your subject. Maybe others crave for readers letters and answers, whilst other readers might want to see more longer (or shorter) articles. You get drift though. Find out what it is they’d like to see.

What next?

Give it to them. And give it to them in spades...

Start thinking about your readers’ feedback as if that’s their way of going out to vote! They’ve indicated a preference, a particular like or dislike about your newsletter. Now, just like any politician, your job is to reflect that right back to them and give them information they crave.

SHAPE YOUR NEWSLETTER AROUND THE FEEDBACK Very few editors take time to really understand what their readership would like to see covered. Fewer still actually do anything constructive with results.

But if you take time to do both of these things, you are guaranteed to experience a couple of *great* results:

(1). Your existing subscribers will become increasingly loyal, as they derive pleasure from fact that your newsletter covers what they really want to know about.

(2). New subscribers will flock to your publication. Why? Well just think of your possible subscriber base as being like a huge lake of fish. They’re all swimming around looking for information (and newsletters) that perfectly cover their interests and presents information in a format that they would like to receive.

Your newsletter is bait. If you shape it perfectly around desires and needs of your existing readership, chances are your publication will also fit your potential subscribers. Follow above advice and you will have adjusted your bait to perfectly attract an ever-growing newsletter subscriber base.

Good luck, Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The author Michael Green has developed a TOOLKIT for Newsletter Editors called "How To Write A Newsletter". Included is a How-To eBook Manual which describes hundreds of excellent ways to enhance your newsletter publication. The TOOLKIT also includes Copyright Free Articles, DTP Templates and much more. A must for all Newsletter Editors! Check out ===> http://www.howtowriteanewsletter.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~