3. Third, you will offer a section where you give numbers of tips, how to's, check lists, or resources. For instance heading of, "How to Write a Short Article," or "How to Write A Publishable Article."

Sprinkled throughout your chapter you may place author tips into boxes. You may choose to do same for related quotes as Julia Cameron did in "Artists Way." Don't add random quotes just because you like them. Make sure they support each chapter's focus.

4. Finally, in last section of your chapter you may want to write a simple summary as a chapter review. You may want to give homework or fieldwork. You may call them "Three Take Away Ideas" To make them yours to brand yourself and your business use a key word that refers to your book, perhaps a benefit. One client's title was "The Smiling Owner-How to Build a Great Small Business." He worked "Smiling Owner" metaphor into his how to's throughout his chapters.

To end your chapter with a bang, you may want to leave your reader with questions to ponder or a few lines to lead them into next chapter. You may give action steps. Remember, your targeted audience wants solutions to problems. Each chapter in your book should show them how.

Now that you have format for one non-fiction, how-to chapter, you need to follow same format for all rest of chapters. All chapters except chapter one should be approximately same length.

Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.