Forget Google PR, It’s All About “Real-Time” Data!

Written by Ken Webster


Continued from page 1

Accessing either ofrepparttar API licenses must be granted, which then leads us torepparttar 118368 “Google Developer Network”; http://www.google.com/apis/, also in BETA.

Developer Kit Downloads and API Licenses are free and available fromrepparttar 118369 links above.

Evidently,repparttar 118370 data accessible and granted in these licenses is always behind, lagging "Real-Time". Unfortunately, this isrepparttar 118371 nature ofrepparttar 118372 “Beast” and is a product of it’s complexity.

Take for example www.googlerankings.com . Going into a scheduled public PR update, I use it to determine directions I am headed in, on a Site...

Let's say for example, I am following 10 keyphrases for a Site and I go there (www.googlerankings.com) and input a check for position inrepparttar 118373 top 1000 Sites and find that they return me in 14th place. Next, I do a GOOGLE Search and find I am really in tenth position. I moved up 4 places in "real-time" and made 1st page.....

These are good indicators of which direction I am headed inrepparttar 118374 future (after any update), right?

The moral ofrepparttar 118375 story is... SERPs and SERP changes are a lot more important than public PR updates. There are many good tools available if we use them correctly. By "correctly", I mean, let's face it,repparttar 118376 SE's are offering free API licenses to most any developer, which afford valuable "real-time" data without penalty! If we don't likerepparttar 118377 tools that are already available out there now, then we can custom develop our own, right?

"Real-Time" Marketing Data is what it is all about in a digital world. The tools are there and it is notrepparttar 118378 quarterly public PR update, or how many back links we have, from anywhere.

Digital Marketing is all about “Real-Time” Data!

There’s really no other way to effectively promote yourself or a client.

The Google quarterly PageRank updates are nothing but public confirmation of achievement “afterrepparttar 118379 fact”, having nothing to do withrepparttar 118380 mechanics of getting there!

Ken

Ken Webster is a published, award winning technical author, US Patent Holder and Moderator on a leading Internet Webmaster Forum. His experience as Engineering Manager led him into the Marketing Arena where he got lost in that abyss @ www.mountaineagleweb.com .


Internet Marketing Guide

Written by Jack Elmy


Continued from page 1

You also need to give some serious consideration to how you are going to reel your customers into your site. Most Internet consumers do not surf to initially make a purchase. A large majority of your potential customers are looking for information. You need to be able to provide them withrepparttar information they want, for free, and then persuade them to purchase your product. Simple loading images of your products and listing prices won’t make very many sales. There are several Internet marketing guide techniques you can use to lure customers to your site.

Provide articles that relate to your subject. If you sell a variety of vitamin and mineral supplements, you could offer articles with information onrepparttar 118367 various benefits and uses of each type of supplement you sell. Make surerepparttar 118368 articles contain a healthy quantity ofrepparttar 118369 words someone would type into a search engine to look for information on that supplement and you’ve taken your first step toward search engine optimization. That wasn’t so hard, was it? Remember,repparttar 118370 steps of an effective internet marketing guide is really composed of nothing more than thinking likerepparttar 118371 average consumer.

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modifyrepparttar 118372 content and include our resource box as listed above.

----------------------------------------------------------------------------- Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com -----------------------------------------------------------------------------


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