Accessing either of API licenses must be granted, which then leads us to “Google Developer Network”; http://www.google.com/apis/, also in BETA.

Developer Kit Downloads and API Licenses are free and available from links above.

Evidently, data accessible and granted in these licenses is always behind, lagging "Real-Time". Unfortunately, this is nature of “Beast” and is a product of it’s complexity.

Take for example www.googlerankings.com . Going into a scheduled public PR update, I use it to determine directions I am headed in, on a Site...

Let's say for example, I am following 10 keyphrases for a Site and I go there (www.googlerankings.com) and input a check for position in top 1000 Sites and find that they return me in 14th place. Next, I do a GOOGLE Search and find I am really in tenth position. I moved up 4 places in "real-time" and made 1st page.....

These are good indicators of which direction I am headed in future (after any update), right?

The moral of story is... SERPs and SERP changes are a lot more important than public PR updates. There are many good tools available if we use them correctly. By "correctly", I mean, let's face it, SE's are offering free API licenses to most any developer, which afford valuable "real-time" data without penalty! If we don't like tools that are already available out there now, then we can custom develop our own, right?

"Real-Time" Marketing Data is what it is all about in a digital world. The tools are there and it is not quarterly public PR update, or how many back links we have, from anywhere.

Digital Marketing is all about “Real-Time” Data!

There’s really no other way to effectively promote yourself or a client.

The Google quarterly PageRank updates are nothing but public confirmation of achievement “after fact”, having nothing to do with mechanics of getting there!

Ken

You also need to give some serious consideration to how you are going to reel your customers into your site. Most Internet consumers do not surf to initially make a purchase. A large majority of your potential customers are looking for information. You need to be able to provide them with information they want, for free, and then persuade them to purchase your product. Simple loading images of your products and listing prices won’t make very many sales. There are several Internet marketing guide techniques you can use to lure customers to your site.

Provide articles that relate to your subject. If you sell a variety of vitamin and mineral supplements, you could offer articles with information on various benefits and uses of each type of supplement you sell. Make sure articles contain a healthy quantity of words someone would type into a search engine to look for information on that supplement and you’ve taken your first step toward search engine optimization. That wasn’t so hard, was it? Remember, steps of an effective internet marketing guide is really composed of nothing more than thinking like average consumer.

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