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"Non-Organic SEO", also called "Artificial SEO", can take many forms, and can use some "Organic SEO" coupled with other techniques. These techniques can include software generated keyword enhanced pages, some methods of re-directs, whereby traffic is shunted off from other sites, with their permissions, and software generated doorway pages and meta-tag descriptions. There are many different techniques that can be employed including rather controversial ones such as hidden text loaded with keywords, and tiny text.
Overall, "Non-Organic" SEO methods are quite popular, as it is a much quicker means to rankings and placement. Links might be purchased from "link farms" which are simply services that specialize in promotion of links to others.
Although "Non-Organic SEO" can speed up rankings and placement initially, care needs to be given when using any of these methods. If keyword dense pages are automatically generated en masse, Search Engines might view large sites, with large numbers of such pages as "Search Engine Spammers" and a risk of being banned does exist. In addition, pages may initially place very high, only to drop lower rather quickly, as Search Engines still place a great emphasis on good content, which is not usually focus of "Non-Organic" type of SEO.
All in all, it really depends upon overall purpose of a site, and longevity of results desired by a Web master/site owner. It also depends upon how quickly results and sales are needed. For some seasonal sites, such as holiday-theme sites that only remain up for a few weeks or months, then quicker method of "Non-Organic SEO" can be quite effective. On other hand, if a Web master/site owner promotes a product or service to which they are committed for years, or perhaps a lifetime, then "Organic SEO" would definitely be better choice of optimization method.
No matter which type of SEO methods are chosen or implemented, an ongoing campaign of optimization does need to exist, as parameters that are used for rankings and placement by Search Engines, change frequently, and research into current methods needs to be done routinely.
As old saying goes, "Different strokes for different folks", really applies to Search Engine Optimization and rankings and placement. The whole Search Engine Optimization process is really more "art than science", and continues to change daily.
Vishal P. Rao is the editor of http://www.home-based-business-opportunities.com - A website dedicated to opportunities, ideas and resources for starting a home based business. He is also the owner of the http://www.work-at-home-forum.com - an online community of folks who work at home.