For a Romantic Beginning

Written by Faye Ratcliff


Continued from page 1

Windjammer Barefoot Cruises Honeymoon packages include a suite, champagne, a welcome aboard basket, his-and-her Barefoot Honeymoon T-shirts and 50% discount on your anniversary cruise.

Windstar Cruises Windstar Cruises has been named most romantic cruise line for three years in a row. Honeymoon couples reception with champagne and hors d’oeuvres is hosted byrepparttar captain.

But wait, there’s more . . . Do you prefer a land-based package? For your wedding, honeymoon, renewal of vows, romantic getaway, anniversary or special occasion, consider just a few possible destinations:

Anguilla Aruba Barbados Bonaire British Virgin Islands Dominican Republic Europe Grand Cayman Hawaii Puerto Rico St. Maarten/St. Martin St. Kitts/Nevis St. Lucia Tahiti Tobago U.S. Virgin Islands

Submitted by: Faye Ratcliff ~Seabreezes~ Personalized Travel www.SeabreezesTravel.com Seabreezes@charter.net

Owner of ~Seabreezes~ Personalized Travel. "We would like to help make your next vacation the BEST ever!" Five-Star Holland America Agent, Celebrity and NCL Cruise Specialist. Sandals Specialist 2001, College of Disney Knowledge. Former editor of Kaleidoscope Newsletter.


Hotelier’s 2003 Top Ten Internet Resolutions

Written by Max Starkov and Jason Price


Continued from page 1

5. I will perform Website Optimization to deal withrepparttar issues important for turning lookers into bookers (conversion rates) and improve my hotel ranking on search engines. I will make my website more user-friendly (tiered navigation, booking technology, customer support, eCRM features, etc) and prepare it forrepparttar 134209 search engines (relevant and credible copy, embedded target keywords throughoutrepparttar 134210 site, destination-focused website optimization, domain name strategy, meta tags, description tags, etc).

6. I will carry out a comprehensive Destination Web Strategy to leveragerepparttar 134211 popularity of my destination for my hotel's benefit. I will identify patterns of consumer purchasing habits for my particular destination and perform destination research to identify relevant target keywords and develop copy with destination-relevant keywords and perform a destination-focused search engine strategy.

7. I will perform a robust Search Engine Strategy because I no longer want to be part ofrepparttar 134212 "Invisible Web". I realize that by improving my website positioning on search engines I can boost direct consumer bookings. I also know that 85% of Internet users rely on search engines to locate information onrepparttar 134213 Web and in this environment I must rely even more on search engine referrals. I will perform a robust search engine strategy and register my website with 1500 search engines globally and subscribe for monthly re-submission services and make sure search engines find my website as a top 30 hotel listed in my market.

8. I will employ a robust Pay-Per-Click (PPC) Marketing Strategy because I understand that PPC marketing is an ideal direct to consumer channel and an effective “distressed inventory disposal tool”. I know that PPC has become one ofrepparttar 134214 top advertising vehicles used by US marketers and a smart way to position my hotel website as "Sponsored Links" or enhanced listings on top ofrepparttar 134215 search engine results. I knowrepparttar 134216 right PPC strategy will generaterepparttar 134217 returns I need without burning through my entire annual marketing budget.

9. I will employ a highly targeted, full service Email Marketing Strategy, including customer email capture, monthly eNewsletter and virtual “on-demand” hotel brochure to my permission email list. I understand that email marketing is a crucial component of my direct distribution channel and can create direct revenue opportunities with past, present, and future customers. I will market to existing customers and reach new customers through a coordinated and ongoing email marketing strategy, targeting leisure travelers, meeting planners, and travel agents.

10. I will partner with an experienced eBusiness hospitality consultancy to help me navigaterepparttar 134218 Internet and utilize direct-to-consumer channels to its fullest potential at minimal cost, with quick turnaround, and by utilizing tools that mistakenly are believed to be available only torepparttar 134219 major online players.

Max Starkov is Chief eBusiness Strategist and Jason Price is VP of eMarketing at Hospitality eBusiness Strategies (www.hospitalityebusiness.com) in New York City. Max and Jason combine the best practices in critical areas: travel and Madison Avenue background, and Web experience as founders and CEOs of two Internet start-ups in hospitality and travel. Read more: http://www.hospitalityebusiness.com/team.shtml


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