See how it works?

And “see” is central point. Make your mind map with illustrations or pictures for maximum impact. For instance if your want to increase your profits by 15% this year, put a graph on there, showing a 15% increase.

If you want to return to your ideal weight, put in a picture of you when you were at your ideal weight or some other inspiring, positive and motivational picture.

DOES THIS WORK?

Ed Borasky, of Borasky Research, is a coach who works with neuro-linguistic programming and mind mapping. He’s seen results with clients, and is so convinced of results, he’s set up his website like a mind map. Want to see what mind mapping looks like? Go here. http://www.borasky-research.net.

Ed uses mind mapping for taking notes in meetings, documenting software, designing Neuro-Semantics training manuals and in managing his coaching processes. Ed says, “Since I started using mind mapping, my productivity has nearly doubled!” He now coaches others on how to use this process.

I use it myself and have had great results. Most recently I was thrown a curve – I was supposed to give a presentation, and two days before, topic was changed to something I’d never spoken on before. I wanted it to be interactive, playing off comments from seminar participants, and, if you’ve even done this, you know it doesn’t organize itself linearly. Drawing a mind map was perfect solution. I put topic “Stress Management” in center, and then points to be covered radiating out like spokes from a wheel: “Causes,” “Remedies,” “Latest Research Findings,” “Attentional Deficit Bandwidth,” etc. This let me see what I wanted to cover, without having to control way it was presented, or in what order. Then I could start out seminar not by a lecture, adhering to a strict outline, but by asking participants what they had come to learn, and moving forward from there, keeping in mind major points I wanted to make. This avoided constraints of an outline, which isn’t helpful in an interactive presentation.

I’d been deliberating for hours about presentation, and I did mind map in 5 minutes.

You’ll find if you can’t seem to get something organized in your mind, it probably needs mind map formula, and you’ll probably agree with me and Ed Borasky – you’ll wonder how you go along without it.

Give it a try to get yourself organized for New Year and increase your profitability. After all, point is to ‘get’ ideas and then take action, not to spend hours outlining and making an unhelpful list you do nothing about. There’s something about mind map that’s energizing.

For greater profitability and success, learn more about mind mapping and NLP from Coach Ed Borasky. http://www.borasky-research.net. To subscribe to his free ezine, “Borasky Research Journal,” mailto:znmeb@borasky-research.net

KEEPING THEM AROUND

If your initial promotion focuses on providing best benefits possible, and your product or service delivers on those promises, you are then easily able to build a solid relationship with those who buy from you.

From there, you retain their trust, and reap profits of continued and repeat sales without larger expense of making that first contact.

Not only that, but all your promotions will be enhanced by presence of satisfied customers who are willing to give you a good word.

DIRECT ACTION IS THE GOAL

Promotion is all about soliciting a direct response, a specific action you want people to take. That action may be a sale, a request for further information, setting of an appointment, or simply permission for further contact.

The focus of your promotion should rest on whatever action it is you desire, and cause for that action needs to be defined in terms of benefits received by people you are attempting to attract.

And so we have come full circle in our explanation.

Promotion is NOT about your business. It's about how your customers can benefit from it.

Promotion is NOT an announcement of your business. It's about informing people of solutions, savings, or answers you can provide for them.

Promotion is NOT simply about gaining new customers, but continued cycle of your entire business.

Promotion is NOT your greatest source of profits. It's simply about providing your business with repeat clients, and serving those clients. In turn, that will create a larger gold mine of continued revenue.

As we continue in our series on Understanding Methods of Promotion, keep in mind these basic principles. View resources provided with an eye toward focusing on your customers and how you can make each method of promotion best work for you.

--------------------------------------------------------------- The concepts presented in this article are further explored in "Small Business, Big Profits" a powerful new marketing course by Bob Serling that can literally double or triple number of new customers or clients you bring into your business. Learn more today at: http://www.skyhighpublications.com/

written by Joe Bingham of NetPlay Marketer http://www.netplaynewsletters.com ----------------------------------------------------------------