For Free Publicity, Don't Fake What You Don't Know

Written by Ned Steele


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Whenrepparttar mistake is caught (and it will be)repparttar 144518 reporter has to print an embarrassing correction or retraction. Believe me, your number will be gone from their Rolodex in an instant.

If you are not sure ofrepparttar 144519 answer to a reporterís question, say these words: "I'm not sure, let me check." This sentence isrepparttar 144520 only acceptable response. Winging it will invariably get you in trouble. Tellrepparttar 144521 reporter youíll look into it, and call back soon.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity

Written by Ned Steele


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Which is better?

If you can link your expertise to Topic A, you stand a great chance of getting media coverage for yourself. Jump onto that story and hold on tight.

Often, Topic A involves politics. As a subject-matter expert, your job is to explain, not to take sides. When each side has a proposal, you simply describe whatrepparttar effect ofrepparttar 144517 President's plan will be, and whatrepparttar 144518 effect of Congress's plan will be. Much ofrepparttar 144519 discussion is held on political shows, where people are constantly arguing. Avoid these types of programs, and stake your claim in consumer and business oriented shows. There are plenty. Letrepparttar 144520 noisemakers make noise, and while they do, you shedrepparttar 144521 light.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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