“I’m too small,” they’d say. “No one in media cares about me." "I can’t compete with big guys.”

To which I say, baloney! After which I say, yes, you can.

And after which I cite an old African proverb:

“Anyone who thinks you can be too small to make a difference has never spent a night alone in a closed room with a mosquito.”

Unless you’re a Hollywood star or some kind of oddball, to media you are not a story.

So forget about breaking your way into media spotlight with “news” about how great or successful you are, how impeccable your credentials are.

The media don’t care. You need more. Your story is your topic – a slice of your subject matter expertise. (For next 30 days, repeat this aloud to yourself every morning and evening until it is second nature:)

“My story is my topic.”

Your story will focus not on you, but on needs and problems that drive clients to your door.