Marketing: Following trends to higher earnings

Following trends to higher earnings

Written by Stan Rosenzweig

Continued from page 1
Naisbitt predicted a move from institutional help to self-help, which, of course, if that had happened, would have eliminated much of repparttar

entitlements that destroy our federal budget and would scotch repparttar 120330

need for a national health care policy. In fairness, Naisbitt taught how to learn about trends from repparttar 120331

newspapers, which is right on. Consider repparttar 120332

new trend in wealth redistribution that takes from willing donors and gives to formerly downtrodden minorities. No, I am not referring to Congressmen and first ladies who trade on inside information. I speak of gambling casinos on Indian reservations. I recently read that gambling is considered by Indians to be "the new buffalo economy". Almost 100 tribes no longer resort to welfare and some tribes are earning and paying tribe members almost half a million dollars a year each in distributed profits. This newly formed capital, Forbes editors would be happy to learn, is being reinvested in an explosion of entrepreneurship, much like repparttar 120333

nouveau-wealth of repparttar 120334

'80's we learned to appreciate from repparttar 120335

Japanese and repparttar 120336

Saudis. Now, what lessons can you learn from these two little morality plays to help your build your business? Lesson 1: Never forget Mary Parker Follett's "The Law of The Situation" and keep rethinking what business you should be in. Remember that what may be repparttar 120337

conventional wisdom one day is nothing more than dinosaur poop repparttar 120338

next. If change is repparttar 120339

one constant, you should be constantly on repparttar 120340

lookout for repparttar 120341

next trend to change to. More importantly, be attuned to what you should be changing from. General Electric got out of repparttar 120342

toaster business and into financial services, entertainment and defense. Good move! Xerox became an office management company and Phillip Morris learned to feed repparttar 120343

nation. These guys are very successful and make money. Are these changes by accident? No way. Lesson 2: Don't look to Naisbitt, Orton, or even me, to determine your trends for you. Experts don't have a corner on repparttar 120344

crystal ball market. You have to do that yourself if you want to win. Lesson 3: Don't shrink from a good marketing push because it's never been done before. If you have a new concept, don't look at what people do now. Consider what your new product will do to earn people more money, make us healthier, or reinvent repparttar 120345

pleasures of life. Then put a price on it. Look at all of repparttar 120346

first-time ideas that made it big when there were no statistics to tell them that it couldn't be done: personal copy machines, fax, wire funds transfer, cosmetic surgery, no-fat desserts, higher-fat ice cream, color monitors, 900 number pillow-talk, undirty VHS movie rentals, voice mail, flavorless pizza, alcohol-free beer, CD-ROM, car rentals...the list is endless.

Stan Rosenzweig is a sales trainer, marketing consultant and author. He creates customized corporate sales training and directs strategic marketing, product development and cost management consulting for large and middle sized companies. He has published five books, including "Smart Selling", "Smart Telemarketing", and "Smart Marketing" which can be sampled at http://www.salestipwebsite.com.

Top 10 Marketing Pitfalls

Written by Stuart Reid

Continued from page 1

TIP: Find something that interests you and use a site like nichebot.com to see how many searches there are for that subject. High Traffic and Low Demand are your goal.

6. Lack of Growth

You must continuously grow yourself and expand your mind. Learning is essential. If you don't you'll be stuck with repparttar same skills and ideas and you'll never even notice when you are bogged down in complacency and routine.

TIP: Put some time away each day to read a few articles and browse some sites. Learning just one new idea a day can increase your potential rapidly.

7. Doing It Alone

You can do it alone but it is harder, and without support you are more likely to fail. It doesn't have to be much. On-line forums, for example, are an amazing source of ideas and encouragement. And with other people, by forming Joint Ventures or starting your own affiliate program you can really leverage your efforts and do FAR MORE than you could ever do on your own.

TIP: Visit forums, messageboards and maillists. Lurk for a while until you're ready.

8. Going For The Small Money

You aint ever gonna get rich selling $20 items. Seriously, include some higher priced goods and services in your marketing. You'll get less sales, but more profits. You won't know if they sell until you try! But don't fall into repparttar 120329 trap of selling any old thing because you get a high commission. Integrity is important, too.

TIP: High ticket sales work better with existing customers who you already have a relationship with. Try them as a back-end.

9. Separating Life and Work

One of repparttar 120330 biggest pitfalls when working from home is repparttar 120331 fact that life can enroach your activities - simply because you ARE at home. Try to separate repparttar 120332 two and have fixed times when you work, and a set area to do it. Work doesn't have to take over your life, but neither should you let life interfere with your work.

TIP: Use a spare room or a spare corner and ONLY use it for work.

10. Be Ambitious

You won't know unless you try. Assume you can do *anything* - because you can! You may not be ready to do it yet, but don't set up mental blocks in advance. You can create your own profitable items, sell them well, and have others selling them for you. You can operate a range of websites, even host seminars, or teach others. YOU CAN.

TIP: Recognise excuses for what they are. If you need help, invest in a good self-help book.

I hope identifying these pitfalls help you look at yourself differently. Contrary to popular belief internet marketing is not an instant path to riches, but it is an achievable one.

Stuart Reid publishes Netpreneur News and maintains NetpreneurNow.com and it's Members Site. To join at no cost and immediately gain access to a ton of valuable eBooks, Reports and Tools simply visit http://www.netpreneurnow.com

More articles: http://www.netpreneurnow.com/mini.shtml

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