* 6. Persistence: Persistence means overcoming your fear of failure and realizing that no one succeeds on their first try every time.

* 7. Opportunity: "The best way to miss success is to miss opportunity", so says Mr. Willoughby Lewis, an insurance adjuster and good friend.

* 8. Winning: Part of this is an attitude or perception. Winners concentrate on their strengths and make things happen; losers let things happen.

* 9. Enthusiasm: The secret to having enthusiasm is working at a job you like. You can always learn technical skills to work at a number of jobs, but when you work at a job you like your enthusiasm naturally shows through.

* 10. Renewal: Take time to be good to yourself. Have fun. Go shopping. Take a trip. Reward yourself. These are different ways to renew your vitality, your enthusiasm, and your focus.

Remember: When you maximize your potential, everyone wins. When you don't, we all lose.

In next booklet, What An Executive Should Know About Managing Time Profitably, Mr. Ken Allen deals with art of procrastination and presents a step-by-step program to manage your time effectively.

In his other booklet, What An Executive Should Know About Art and Science of Self-Assessment, Mr. Allen helps you gauge your progress and details factors to consider in your systematic self-appraisal.

Mr. Clarence Francis wrote seventh book in series, What An Executive Should Know About Corporate Character. It presents an examination of corporate and executive responsibility.

Mr. Herman W. Steinkraus tells how to earn employees' enthusiasm, initiative, and loyalty in his booklet, What An Executive Should Know About Human Relations.

What An Executive Should Know About Remembering Names and Faces offers common sense steps to a trained memory by world-renowned teacher, Mr. Bruno Furst.

Mr. Ken Allen returns with another booklet. In this one entitled, What An Executive Should Know About Cooperation and Teamwork, he gives you seven rules to help you build a more efficient organization.

The final booklet, What An Executive Should Know About Innovation in Management, written by Mr. William T. Brady, shows managers how to build climate conducive to experimentation, development of new ideas, a different approach, and unconventional solutions to conventional problems.

Dartnell in its booklet series has educated, motivated, and challenged executive to move up career ladder. They are excellent lessons you ought to apply. I recommend that you order series.

Remember: When you maximize your potential, everyone wins. When you don't, we all lose.