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Any website that makes it over long haul does so by quickly communicating main theme of website with a compelling headline or opening statement that pulls people into text.
Most people surf Web in "stay or bail" mode, meaning they constantly evaluate everything they see on whether they should keep reading or click away to another website.
The headline or opening statement on any website represents single most powerful factor to influence people to stick around and find out more, or hit their back button faster than you can say "Windows Blue Screen of Death!"
Finally, once a good website pulls a targeted visitor into text, they provide focused, benefit-oriented product information, articles and other content that plays to reader's built-in mental radio station, WII-FM (What's In It For Me)!
By providing narrowly focused content, website satisfies specific desires for audience and, if it's a topic of intense interest, holds their attention for an extended period of time and gets them to buy.
The next time you get a "great idea" for an ebook, Internet business, or someone approaches you with a "can't miss" online tech stock, pull out this list and use it to evaluate big picture.
Understanding how and why websites succeed or fail can help you predict ultimate fate of just about any online venture.
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