Any website that makes it over long haul does so by quickly communicating main theme of website with a compelling headline or opening statement that pulls people into text.

Most people surf Web in "stay or bail" mode, meaning they constantly evaluate everything they see on whether they should keep reading or click away to another website.

The headline or opening statement on any website represents single most powerful factor to influence people to stick around and find out more, or hit their back button faster than you can say "Windows Blue Screen of Death!"

Finally, once a good website pulls a targeted visitor into text, they provide focused, benefit-oriented product information, articles and other content that plays to reader's built-in mental radio station, WII-FM (What's In It For Me)!

By providing narrowly focused content, website satisfies specific desires for audience and, if it's a topic of intense interest, holds their attention for an extended period of time and gets them to buy.

The next time you get a "great idea" for an ebook, Internet business, or someone approaches you with a "can't miss" online tech stock, pull out this list and use it to evaluate big picture.

Understanding how and why websites succeed or fail can help you predict ultimate fate of just about any online venture.

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Adding fresh content on a regular basis is true secret to expanding your traffic levels. You'll receive more and more new visitors all time, and they'll keep coming back!

So how do you go about adding new content? First of all, set a goal of adding at least two new articles to your website each and every day. Two articles per day isn't much really, but it adds up to 730 new pages per year. That's at least 730 new "roads" into your site from search engines!

So where do I get content to add to my site? The best place to find new content is inside your head - write articles about a topic that's related to overall theme of your site. Spend a few minutes a day doing some research on web. Remember, Google is your friend. Just be sure you don't plagiarize (copy) someone else's work. Not only is it unethical, it's quite dangerous for long-term survival and success of your website!

The process is really quite simple: Research, read, and learn. Then write an article of your own explaining what you have learned. That's it! You don't have to be a great writer who produces polished novels, you simply have to be able to get your points across.

If you simply cannot write (or have no desire to try), there are thousands of high-quality articles available on web on virtually ANY topic that are free for taking. All that's usually required is a link back to author's site in a short "bio" section at end of article.

There are many websites on Internet that offer tons of these "free content" articles. Just do a Google search for "free content".