Fixing Bad Web Site Copy

Written by Jon Wuebben

Continued from page 1

Arerepparttar areas that you want your customer’s attention drawn to clearly visible? If you’re using a “Learn More”, “Buy Now” or other clickable button, is it obvious? Make sure it stands out onrepparttar 139400 page and can’t be mistaken for something else.

Isrepparttar 139401 design simple and easy to navigate or is it cluttered? Some ofrepparttar 139402 very best web sites are really very simple in appearance, even if they do have lots of content. Don’t “drown” your copy in a complex design structure or have a million different web pages on your menu. White space is important. Letrepparttar 139403 copy breathe!

Search Engine Friendly – Isrepparttar 139404 Copy Optimized?

Of course,repparttar 139405 grand puba of them all – Isrepparttar 139406 copy optimized? Notrepparttar 139407 site itself (Although that is critically important), butrepparttar 139408 copy. And is it optimizedrepparttar 139409 right way? We’ve all seen those web sites that use a keyword phrase 59 times on one page. Who exactly do they think is going to read that garbage? Exactly. No one.

And Search Engine Optimization is always a moving target. It’s a complex process that must be constantly fine tuned and tweaked to keep up withrepparttar 139410 Search Engine’s changes and your competitor’s moves. Because you can bet that you have a few who are jockeying for that first page placement forrepparttar 139411 perfect keyword phrase. When it comes to optimizing your web site copy, here is what you need to look for:

Above all else, keep this in mind: Copywriting forrepparttar 139412 web is a balancing act. You want to ensure you have used your keyword phrases enough times without compromisingrepparttar 139413 readability ofrepparttar 139414 page. If you’re looking for a quick rule regarding keyword density, think 5%. More often than not, staying close to this number will get you where you need to be.

Do your Keyword Research! Whether you use Overture (now Yahoo) or Word Tracker, be sure you take a look atrepparttar 139415 keywords people are using orrepparttar 139416 keywords you think they should be using to find you. Then jump over torepparttar 139417 competitors web sites and view their “Source Code”. (Go to their home page, right click, and select View Source) When you do this, you’ll see their Meta Tags withrepparttar 139418 keywords they are using. These may or may not berepparttar 139419 right ones to use. But, you should definitely take a look to see what they are using. The next step is to see where they are ranking for those keywords. Try to find them on Google or Yahoo. That will give you a good benchmark.

Focus your Keyword Phrases. Don’t use more than three keyword phrases per page. Actually, it would be better if you used one or two. And don’t include every keyword phrase on every page. Break it up, and use your Services page to get specific.

Do your Linking Research! The next step is to compare your links with what your competitors have. Here’s a site to bookmark immediately: Along with Word Tracker or Overture, it will become your new best friend. Remember, that inbound links are a very important component ofrepparttar 139420 overall SEO effort. With Google, it’s extremely important. One thing to know is that optimizingrepparttar 139421 copy alone won’t get yourepparttar 139422 rankings you want. You have to approachrepparttar 139423 SEO copy effort holistically. And if a copywriter says they can get you higher rankings by just working onrepparttar 139424 copy alone, you may want to take your business elsewhere. It’s rarely that easy. With, you simply type in your url intorepparttar 139425 link analyzer, and take a look atrepparttar 139426 results. Then do it for your competitors. Presto! You have just unlocked a great resource.

Use Keyword Phrases in Links, Headings, and Sub headings. These are all places that you must use keyword phrases in to get higher rankings. What’s that you say? No Headings and Subheadings on your web page? That’s a good place to start if you’re doing a copy re-write (or even starting from scratch) Also, be sure you definitely link your pages together with text links. This helpsrepparttar 139427 search engines know your pages are related.

Use Go Rank’s Keyword Density Analyzer. Jump on to as soon as you getrepparttar 139428 chance. They have a number of different SEO tools you can utilize for your SEO copy project. Along with Overture and Link Popularity, I use it on every client I work with. The best tool isrepparttar 139429 Keyword Density Analyzer. Use it and be amazed at what it tells you.

So there you have it! Your Website Copy makeover lesson is concluded. Hopefully, there were a few tricks or tips that you may not have known about. You’ll find that if you followrepparttar 139430 advice in this article, you will have a better looking, and an easier read site. And eventually, you’ll get higher rankings for your selected keyword phrases.

Good Luck!

Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He can be reached at (909) 437-7015, or online at for any copywriting project you may have or if you would like more articles or a complimentary Website Copy analysis.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Written by Karon Thackston

Continued from page 1

The Rewrite

For this particular page,repparttar target customer was someone in need of wedding entertainment. The visitor might be a bride orrepparttar 139256 mother of a bride looking for a wedding band (a wedding music band, that is), a DJ or some other form of wedding reception music. Most oftenrepparttar 139257 site visitor was a bride, however.

I never want to include copy strictly for SEO purposes if possible. The copy should always have a dual purpose: to helprepparttar 139258 visitor and to boost rankings. To accomplish this with,repparttar 139259 introductory paragraph of copy spoke directly torepparttar 139260 bride-to-be. It gave herrepparttar 139261 feeling that understood how importantrepparttar 139262 music for her wedding and reception are.

Under each music classification,repparttar 139263 bride was given ideas or suggestions. Statements like, "The gentle melodies played by a harpist or flutist duringrepparttar 139264 prelude to your ceremony can add an air of distinction" and " Do you want your guests to dance? Consider a Latin band or swing band to pick uprepparttar 139265 beat" prompted visitors to think through their selections and evaluate all their options before deciding.

Each section of copy used at least one primary keyphrase to boost support of those terms withrepparttar 139266 engines. The copy was carefully written so as not to sound forced or stiff when including search terms.

The Results

You can viewrepparttar 139267 updated copy here: What happened afterrepparttar 139268 changes? Within just a few weeksrepparttar 139269 page began to rise in rankings dramatically! Currently,repparttar 139270 page has great rankings with various engines for various keyphrases - several inrepparttar 139271 top 10 with Google and Yahoo.

And conversions? They are holding steady if not increased some according to site partner Kevin Kinyon, further proving that search engine copywriting can be helpful to real people, too.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at Be sure to also check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at

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