Fix My Website: Copy is Copy is Copy?

Written by Stefene Russell

Continued from page 1

4. Technicalities. I've said it before, but you're shooting yourself inrepparttar foot if you allow spelling and punctuation errors to float around on your site. If you're not sure if you have any, find someone-anyone-with an English degree, and have them do a light edit. It's a good idea to get another pair of eyeballs onrepparttar 132057 site anyway, because if you've been looking atrepparttar 132058 copy for days and days, chances are you won't always spot your errors, no matter how sharp your editorial eye.

Well, that'srepparttar 132059 short version of perking up your copy, no matter whatrepparttar 132060 length. Of course, once you've infused it with some sparkle, try to make it as economical as possible.

If you're interested in further resources to help you improve your copy, I suggest Editor Amy Gahran has a great eye for spotting "fluff," and does a great job keeping tabs on current content trends.

Contentious' sister site, Content Exchange, is also excellent. If you're getting a little woozy thinking about this writing stuff, Content Exchange features a classified ad system to match up content producers with folks in need of copy. If you're doingrepparttar 132061 copy yourself, I highly recommend their online writing content discussion list:

Anyone who undertakes writing for any professional purpose should pick up a copy of Strunk and White's Elements of Style, as well as one ofrepparttar 132062 other excellent writing guides onrepparttar 132063 market. One ofrepparttar 132064 best is Stephen Wilbers' "Keys to Great Writing." Wilbers guide includesrepparttar 132065 five keys to effective writing (economy, precision, action, music, and personality),repparttar 132066 five elements of composition (purpose, point of view, organization, support, and coherence), grammatical terms, a checklist for writing with style, a checklist for proofreading, and a list of writing resources.

Stefene Russell is a freelance writer living in Salt Lake City, Utah. She has worked as a print journalist and as Senior Content Producer for For a free website analysis, email her at or for a detailed analysis, visit


Written by Larry Dotson

Continued from page 1


Don't makerepparttar mistake that everyone will totally understand your web site message. Your web site should contain a short, descriptive summary atrepparttar 132054 top of your home page.

You should always repeat your main selling points at least three times, so people understand them. Use short words, sentences, paragraphs and plenty of examples to get your point across.


1) Don't load your web site full of high-tech clutter and gadgets.

2) Don't use unnecessary words or phrases on your site.

3) Don't makerepparttar 132055 mistake that everyone will totally understand your web site message.

Larry Dotson Over 40,000 Free Business eBooks & More when you visit: As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad!

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