Five tips to improve your chances with Google et al.

Written by David Leonhardt

Continued from page 1

4.What'srepparttar title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expectrepparttar 127985 search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contactrepparttar 127986 *Baby Toy Expert* today". Byrepparttar 127987 way, this isrepparttar 127988 single most important place to include your keyword phrases.

5.What about that navigation menu that appears on every single page of your website? Does it say "Contactrepparttar 127989 baby toy expert?" Or "aboutrepparttar 127990 baby toy expert". Or links about baby toys?" Need I say more?

If your website is about life insurance, you have little hope of hittingrepparttar 127991 front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to winrepparttar 127992 search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at . Or promote your website with a media relations plan at or profit from more free publicity ideas at . To optimize your site:

Does Your Website Need Search Engine Placement?

Written by Dave Davies

Continued from page 1

The choosing ofrepparttar keywords to target is probablyrepparttar 127984 most crucial step ofrepparttar 127985 entire search engine optimization process. This will determinerepparttar 127986 success and/or failure of your promotions. Even if you attain allrepparttar 127987 top placements that were targeted, if you targetrepparttar 127988 wrong terms these rankings will produce little or no results. So how do you determine for yourself which keywords to target?

Without getting into anything too technical there are a couple of great resources out there to help you isolaterepparttar 127989 keywords that you should target.

The Overture Search Term Suggestion Tool Advantages – The Overture Search Term Suggestion Tool is free and produces a large number of results for related searches. Disadvantages – There are two main disadvantages torepparttar 127990 Overture Search Term Suggestion Tool in determining your keywords. The first of these is that it puts everything in terms onrepparttar 127991 singular and further will correct misspellings where you may want to know how many people searched for a misspelled term. If you run a shopping site that sells gifts you will not be able to determine whetherrepparttar 127992 main searched phrase was “gift” or “gifts”. The second major disadvantage torepparttar 127993 Overture Search Term Suggestion Tool is that it doesn’t give you alternative search phrases that are related but that you might not have thought to punch in (“presents” for example). Which brings us torepparttar 127994 second tool.

WordTracker Advantages – WordTracker addresses allrepparttar 127995 disadvantages noted aboutrepparttar 127996 Overture Search Term Suggestion Tool. It differentiates between singular and plural and will allow you to search for misspellings. Further, it searches a thesaurus and will make a number of suggestions for other terms you may not have thought of but which may be related to your industry. It will then analyzerepparttar 127997 variety of terms that you have searched and chosen and actually make recommendations on which keywords to target based onrepparttar 127998 number of competing pages andrepparttar 127999 specific search engine you are targeting. It will also give you a predicted number of searches per day for each phrase. Disadvantages – The only real disadvantage to WordTracker is that it has a cost. There is a free trial onrepparttar 128000 site which you can use thoughrepparttar 128001 results it produces are far lower in numbers and it does not give you information on all ofrepparttar 128002 major search engines. Certainly worth checking into even if you only tryrepparttar 128003 demo mode (not a download – this is an online resource).

So you now have a list of possible keyword phrases … now what? The next step is to determine whether you can compete with those currently holdingrepparttar 128004 top positions and, more importantly, whether it will be economical to do so. The first place to look when you are trying to determine this isrepparttar 128005 search engines themselves. Let’s assume for a second that you have determined that there are a good number of searches for your product and thatrepparttar 128006 main keyword phrase you would like to target is “acne cures”. The next step is to run a search for “acne cures”. Most people are interested primarily in their Google rankings and so you would run that search on Google producingrepparttar 128007 following results:

The site currently holdingrepparttar 128008 #4 position is Take a look atrepparttar 128009 site. There are two major things that you will first be looking for:

Is this a large site with a lot of content related torepparttar 128010 search phrase? In this caserepparttar 128011 answer is “yes”. They have a very large site and all of it is related torepparttar 128012 topicrepparttar 128013 search was for.

How many incoming links do they have? You will now want to find out what sort of link popularity you will be competing with. Links are notrepparttar 128014 end-all-be-all of search engine optimization, if fact it is just one of a large number of deciding factors, howeverrepparttar 128015 links help determine your Google PageRank and this PageRank is a final multiplier in determining your position. Becauserepparttar 128016 number of incoming links is easily determined it is something you should look into. To determinerepparttar 128017 number of links simply enter intorepparttar 128018 Google search bar “”. In this case it would be . They do not have a large number of incoming links and thus, this is not going to be a significant factor in determining their ranking.

And Now You’re Ready For Search Engine Placement At this point you should have a pretty good idea as to whether search engine placement is a viable choice for your website promotions, which keywords you should target, and what competition you will be facing.

Assuming that your website needs to be optimized, you will now be faced withrepparttar 128019 choice of doing it yourself or hiring a search engine placement firm.

If you will be doing your own optimization I would highly recommend reading an article byrepparttar 128020 CEO of StepForth Search Engine Placement entitled “A 10 Minute Search Engine Optimization”. It can be found onrepparttar 128021 StepForth website at en-minute-optimization.shtml.

If you will be hiring on a search engine placement firm I would recommend first submitting your site for a free website review off of our homepage at There is no obligation and it will give you a very good idea of what areas need to be addressed.

Dave Davies is the marketing manager for StepForth Search Engine Placement Inc. Visit them online at or email him at

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