Five easy ways to add punch to your words

Written by Angela Booth

Continued from page 1

Let's say you're writing a letter to your bank, whining aboutrepparttar latest foul-up with your account.

"Unfortunately I was climbing my front steps when I opened my card statement, and I was so surprised I tripped. The bruise on my shin's blossomed from red to blue to dark-blue, and I'm gulping painkillers every four hours. You need to put warning labels on your envelopes."

Not hard to write, and not boring either. You're just telling what happened.

4. Get enthusiastic

What you're feeling comes through in your words, always. So, to liven up your words, you have to be interested in what you're writing about.

This can be hard, but luckily enthusiasm is transferable. For example, let's say that you're writing a presentation for your latest product. You don't likerepparttar 100940 product, you can't imagine that anyone will ever like it, much less pay money for it. In that frame of mind, guess howrepparttar 100941 presentation will sound?

OK, close your eyes and imagine your favourite pastime, let's say it's swimming. You're doing lazy laps inrepparttar 100942 pool,repparttar 100943 sun is shining, you've gotrepparttar 100944 whole day to yourself, maybe a movie later...

Hold that feeling! Keeprepparttar 100945 feeling, and dive into writingrepparttar 100946 presentation. (Try this, I swear it works.)

5. Tellrepparttar 100947 reader what to do

Always tellrepparttar 100948 reader what you want him to do.

If you're writing an ad, don't forget to giverepparttar 100949 address ofrepparttar 100950 store, or give a phone number. You'd be amazed at how much advertising is happily inserted into everything from newspapers and Web sites torepparttar 100951 Yellow Pages without giving basic contact information.

If you're writing a letter, or an e-mail message, dorepparttar 100952 same thing. You may think that what you wantrepparttar 100953 reader to do is obvious, and it may be, but giverepparttar 100954 instruction anyway.

Try these five techniques, and please send me a message ( to tell me about your results. If you've got other techniques that work for you, tell me about those too. I'm always looking for ways to make writing easier. If I use your technique in a future article, I'll happily give you credit.

***Resource box: if using, please include***

*** WRITERS! ***

Learn how to transform your talent into a flourishing business by subscribing to Creative Small Biz,repparttar 100955 free weekly ezine for creatives.


Australian author, journalist and copywriter Angela Booth has been writing professionally for over twenty years. She writes business books and copy for businesses.

3 Magic Words that Boost Ad Response

Written by Will Dylan

Continued from page 1

“Guaranteed” – Customers appreciaterepparttar safety and security that comes with a satisfaction guarantee. All reputable retailers and businesses have some type of return policy, because they know that it will encourage customers to buy, and only a small fraction of people ever bother to return anything.

They key to guarantees is to be reasonable. A 100% money back guarantee is reasonable. So is an exchange policy or warranty against defects. Some ofrepparttar 100939 more recent guarantees that have emerged in advertising, especially onrepparttar 100940 Internet, are actually a turn off to a potential customer. A “double your money back guarantee” usually makes customers wary ofrepparttar 100941 seller. Why 200%? Is that what it takes to generate a sale, and if so, how good can this product or service really be? When it comes to guarantees, mirror those offered byrepparttar 100942 industry leaders in your business, and don’t go too far.

“Limited Time Offer” – If you’re going to offer your customers something for a “limited time” then follow through on your promise. Customers don’t appreciate being lied to. If you state that your special offer expires tomorrow, then follow through on your promise and rescind your offer tomorrow, even if its only temporarily. When a business consistently offers “limited time” deals week after week, customers lose faith inrepparttar 100943 credibility ofrepparttar 100944 business. Anyone who jumped on your offer believing that they only had a “limited time” to take advantage of it will now feel that you were not honest in your advertising and will not likely give you additional business inrepparttar 100945 future.

“Free”, “Guaranteed”, and “Limited Time Offer” are great tools to use in your advertising to get attention and stimulate purchases. However, overuse and abuse of these terms can be very harmful to your reputation and to your future revenue stream.

Will Dylan is the Author of “Small Business Big Marketing” a powerful e-book for small businesses available through his website . Will also offers article and news release writing services. You can contact Will at

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