Continued from page 1
Let's say you're writing a letter to your bank, whining about latest foul-up with your account.
"Unfortunately I was climbing my front steps when I opened my card statement, and I was so surprised I tripped. The bruise on my shin's blossomed from red to blue to dark-blue, and I'm gulping painkillers every four hours. You need to put warning labels on your envelopes."
Not hard to write, and not boring either. You're just telling what happened.
4. Get enthusiastic
What you're feeling comes through in your words, always. So, to liven up your words, you have to be interested in what you're writing about.
This can be hard, but luckily enthusiasm is transferable. For example, let's say that you're writing a presentation for your latest product. You don't like product, you can't imagine that anyone will ever like it, much less pay money for it. In that frame of mind, guess how presentation will sound?
OK, close your eyes and imagine your favourite pastime, let's say it's swimming. You're doing lazy laps in pool, sun is shining, you've got whole day to yourself, maybe a movie later...
Hold that feeling! Keep feeling, and dive into writing presentation. (Try this, I swear it works.)
5. Tell reader what to do
Always tell reader what you want him to do.
If you're writing an ad, don't forget to give address of store, or give a phone number. You'd be amazed at how much advertising is happily inserted into everything from newspapers and Web sites to Yellow Pages without giving basic contact information.
If you're writing a letter, or an e-mail message, do same thing. You may think that what you want reader to do is obvious, and it may be, but give instruction anyway.
Try these five techniques, and please send me a message (firstname.lastname@example.org) to tell me about your results. If you've got other techniques that work for you, tell me about those too. I'm always looking for ways to make writing easier. If I use your technique in a future article, I'll happily give you credit.
***Resource box: if using, please include***
*** WRITERS! ***
Learn how to transform your talent into a flourishing business by subscribing to Creative Small Biz, free weekly ezine for creatives. http://www.digital-e.biz/
Australian author, journalist and copywriter Angela Booth has been writing professionally for over twenty years. She writes business books and copy for businesses.