When writing content for your website, put yourself in other people’s shoes. The people who will be your target audience or market. Know possible questions they might have about your topic, and give answers to them in your site.

3. Learn from best

Take time to browse and read sites that get lots of visitors and have same topic as yours.

Take note of any recurring phrases in these sites’ text. These phrases are most likely keywords. Incorporate them in your own site’s content.

Don’t saturate your site with keywords, though. You don’t want to sound redundant to your site visitor. A 3% density level would be enough.

In searching for right keywords, use Overture’s services. It may take quite some time, as it is more of a trial-and-error method, but results are conclusive, and a pattern can easily be observed.

4. Submit…and re-submit

You will never get a certain job if you don’t send in your application for it. The same thing applies to SEO.

If you want your site to be recognized by search engines, then go out of your way to register your site with them.

After a couple of weeks, search for your site by putting in keywords you used in your content. If your site is still not coming up in search results.

Do not give up, and just re-register and resubmit your site. It’s possible that your initial registration was discarded without being processed.

This usually happens because a lot of submissions are being done everyday.

5. Constantly update your site

This can’t be stressed enough. Search engine spiders love sites which constantly change their content.

You can’t build your site and expect it to last forever without any updates. There will come a time when those search engine spiders would stop fetching your site for query requests.

Here’s a tip: integrate a blog program in your site. Blogs have a user-friendly interface that allows easy updates.

First, go to toolbar.google.com and download Google toolbar, this will save you some time. Ok, now type in your keywords – “Custom Gaming Computers.” The first link should be overdrivepc.com (if it’s not, then someone may have already read this column and risen above them!) click to go there. When page loads, go to your Google Toolbar, click on Options > “More” Tab > Make sure “Page Info” box is checked. Then, click on blue circle with i in it. (This is aptly named: “Page Info”) It should drop down and allow you to select “Backward Links,” choose it. Now you should be looking at a Google search page again, but this one is different, it only shows pages that link to overdrivepc.com. (Wow, that’s handy!) At time of this article, there are 41 pages that link to site, and you can view them all. Some are other pages in site, others are third parties.

Get Your Site Some Friends! Follow each third party link and check out page. Does it have to do with your business? Would their visitors benefit from coming to your site? (The answer is probably yes) If so, email webmaster - there should be an email address somewhere on site. Ask him or her if they would link to your site. Be willing to trade links with them, or to pay for a good link with a high PR. That reminds me – look just to left of Page Info icon on your Google toolbar, and you should see a green bar. That is Page Rank of page you’re currently on. You want to target pages with higher page ranks than your own, because for each of those sites that link to yours, they effectively “give” you a little bit of their PR. Kinda like in high school when head of cheerleading squad flirted with nerd in hallway, she “gave” him more popularity.

By way, if you can manage to get a link from #1 site itself, do it!

Do this for all of these links you can, then move on to #2 listing for your keywords. Then #3, and so on. Don’t get discouraged if some webmasters don’t reply to you, it may take an email or two. If they say no, thank them for their time and move on. I try my best not to burn any bridges – you never know when you’ll need to contact that webmaster again, and if he remembers you were polite, that will make you look good.

Whew, Finally Done.

This is a very easy way to move up Google SERPS, no “expertise” required, just good old-fashioned hard work. It will take some time for Google to re-index those pages and realize that they have a link to you now. And it will take even longer for your PR to go up (from what I hear, it’s been around 3-4 months since last PR change [Today is 7/14/2005]) But be patient, get links upon links, and keep adding great content to your site, and you will jump up in SERPS by leaps and bounds.

To Your Success, and Your #1 Website!