Five Ways To Start a Money-Making Ad

Written by Keller Flynn

Continued from page 1

5. Start with "I tried it." Happy quotes from customers work far better than havingrepparttar ad copy sayrepparttar 101026 same thing. "I haven't been sick for years," "I work just 2 hours a week and still earn cash," "I cut expenses in half!"

Testimonials work. Get them from customers, friends, experts known inrepparttar 101027 industry, or celebrities. Many times you can offer a free product or service in exchange for a testimonial from an important person. Others actually appreciate it if YOU writerepparttar 101028 comment for them, then get their approval to use it.

Here are a few more tips to make writing an effective ad quick and easy: keep sentences short-- only two words? Fine! Also, start sentences with actions words: save, buy, learn, enjoy.

When you mention a feature of your project or service, link it withrepparttar 101029 benefit it will giverepparttar 101030 customer. People aren't necessarily impressed that your new potato chips have a nifty new ridge design. They DO care thatrepparttar 101031 ridge design provides added flavor and crispy crunch. The line should read: Nifty new ridge design adds delicious flavor and crispy crunch!

Give people several ways to buy or contact you. I like to include a web site address, email address, and phone number. If many of your customers order by mail, include your mailing address. Often you can limitrepparttar 101032 address to just your street location andrepparttar 101033 zip code.

Keller Flynn writes killer ads and selling sales letters for DrNunley's See his popular 900-Word Ultimate Sales Letter that turns your site's visitors into buyers! Reach him at or 801-328-9


Written by Bob Leduc

Continued from page 1


Keep your body copy brief. Include a few power words to reinforcerepparttar benefit promoted in your headline. For example, "Quick! Easy! Immediate results guaranteed!" could be used as body copy to reinforcerepparttar 101025 sample headline in Step 2.

End your body copy by tellingrepparttar 101026 reader exactly how to respond to your ad. Keep it simple and make it easy. For example, "Call 1-800-123-4567 for FREE information TODAY!"


Keep trying to increaserepparttar 101027 number of responses from your ad. Test different headlines, different body copy, different media. Test even minor changes in your ad. I've seen ad responses jump dramatically after simply enclosingrepparttar 101028 headline in quotation marks. I've also seen ad responses to a different ad drop after makingrepparttar 101029 same change. The only way to know if something works is to test it.

Test only one change at a time or you won't know which change producedrepparttar 101030 new result. Be sure to code each version of your ad so you can trackrepparttar 101031 results from it. Whenever a new "test" version of your ad produces better results than your standard version, make it your new standard version. Continual testing enables you to gradually increaserepparttar 101032 response rate and profitability of your little ad. I once builtrepparttar 101033 response to a recruiting ad printed on a postcard from 3 percent to over 20 percent this way.

Use this simple four step procedure to create your own small ads. If you already use small ads, apply this procedure to your existing ads to increase their effectiveness and profitability. The results will surprise you.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. For more information... Email: Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

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