4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in signature of emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).

5. Make sure your website content is focused on your customer's needs and interests, not your company. A common mistake that companies make on Internet is focusing their Internet marketing text too much upon themselves. Visitors are more interested in learning about how your products or services can benefit them than about hearing about how wonderful you are or learning about history of your company. Unlike other media, on Internet you have very little time to communicate your company's unique selling proposition (USP). The most effective websites are those that quickly answer question "Why do I need this product/service?" Here's a quick test- does your Internet marketing copy use words like "we", "us", and "our" more often than words like "you" and "your"? If so, your copy may be too self-centric. A change in focus would likely help you to better connect with your visitors.

Targeted link building finds sites where your market gathers, then works to establish a direct link from those sites to yours. In this way it brings you one step closer to reaching your target markets - people frequenting sites in your market niche.

And because targeted links enhance your listings with top 19 search engines and directories today, you'll become a more visible and a recognized player in your niche market. SEO and link building combine in a symbiotic relationship, and it works to your advantage.

Can you see why you need to invest in both site optimization and link building? Targeted link building reaches out to online community to find your target audience and build your network, while an SEO campaign enhances and effectively submits your Web site assets.

So make investment. Do BOTH site optimization and targeted link building. Concentrate on these two areas of your marketing online to put your products and services before most 'buying eyes' and gain widest possible reach. Invest in your online marketing today and you are investing in a bright future, because your Web site is an asset that grows.