4. Include word plurals, for instance: sales lead and sales leads.

5. Include various spellings or misspellings of words, for example, saleslead and sales lead, could be used as one word or someone might search on them as two separate words.

You can agree to exchange top, bottom or middle space.

Let's say you send out articles via autoresponders. Add their ad in between article.

If you are an affiliate, add a sales pitch and link into various articles. Keep number down to one or two ads per article. That is if you want people to keep requesting more articles.

4. Voice Mail Tip Line (This is my favorite!)

Start a free quick tip line. Offer a daily, weekly, or monthly tip on your services or products through your telephone voice mail system.

Some people change their message daily as to their availability. If daily, create enough for five days a week for three months. That is a total of 60 quick tips. After three months, start segment all over again.

Add an ad for an upcoming event or next place of your speaking engagement.

Quick tips are best though. People will leave more messages and you will not feel guilty about letting phone call go to voice mail.

5. Content Swap

Exchange articles or other content with other web sites. Who are gatekeepers for your business? Find their web sites, exchange articles.

You could trade articles, top ten lists, etc. Both parties could include a resource box at end of content.

If you know of their service or product personally, write a two-liner testimonial.