When you consume yourself with earning money it’s easy to get let down quickly when your business fails to live up to your expectations.

I’m guilty of this myself. Most business owners are. We strive to make a living and yet, we sabotage our efforts by focusing on wrong thing, money.

Yes, we are in business to make money. However, my point is, focusing on money is wrong thing to focus on. After all, without happy customers, you will not make a single penny. Think about it. #4: Lacking Patience

Patience on web is critical because it takes time to set foundations of your business.

Taking time to properly set up your business is difference between retiring early or having to take on a second job to pay off all debt you built up.

Out of all reasons people fail to realize success with E-commerce this one is a biggie.

Take time to learn and implement steps you need to be successful. Don’t rush; don’t focus on getting it done NOW.

Focus on getting it done RIGHT. You will save yourself a lot of pain.

#5: Giving up

Yesterday I received a phone call from a good friend of mine. She is trying to build a web site and is having issues with getting “stuck” a lot. She goes on to tell me how she’s starting to get fed up and that she is considering giving up.

My advice to her (and to you): DON’T.

Doug Hall, author of Jump Start Your Business Brain, is one of most successful marketers in world, when asked about success he said…

"Fame and fortune come to unreasonable people who continue onward, long past when reasonable people would give up."

If you find yourself in position my friend did. Take a moment to really think about why you are stuck. You might find you are simply over working yourself.

Take a break and come back to it in a day or two.

Maybe you are feeling bad because you have put so much hard work into your business and you’re not getting results you expected. Remember, patience.

In end, only way you can truly fail is to quit. Anything else is only a minor set back. Keep your eye on ball and move forward with your dreams. You will realize them.

5)Lack of understanding of diversity phases: Many firms fail to view creation of a diverse organization as a developmental process. Diversity and cultural competence develops along a continuum. In early stages of process, firms need to define diversity, identify problems and opportunities, provide education and awareness, and develop a leadership plan along with business case for diversity, a clear vision and well defined goals. Finally firms must understand that building a diverse and inclusive work environment is an ongoing effort.

6)Ignoring importance of training and development: Cultural competence and diversity training with a focus on building awareness and alliances vs. “blaming and shaming” is critical to creating a productive, diverse and inclusive workforce. Staff must have opportunity to explore current views and misconceptions around issues of inclusiveness, race, gender, sexual orientation, religion and individuals with physical challenges. Failing to link training and development with firm-wide diversity objectives will result in firm’s inability to build an inclusive and diverse organization.

7) Cultural Incompetence: Many firms communicate a desire to build an inclusive and diverse work environment yet they still place a high value on “sameness”. Whether consciously or subconsciously this value for sameness is communicated to others in firm. Instead, firms need to develop a high level of cultural competency. Cultural competence requires that organizations: •Have a defined set of values and principles and demonstrate behaviors, attitudes, policies and structures that enable them to work effectively cross-culturally. •Have capacity to (1) value diversity, (2) conduct self-assessment, (3) manage, appreciate and leverage dynamics of difference, (4) acquire and institutionalize cultural knowledge and (5) adapt to diversity and cultural contexts of their employees and clients and communities they represent. Think of cultural competence as fertile ground upon which to plant, grow and develop a successful recruitment, retention and firm wide cultural diversity program. Without necessary foundation, efforts to build a diverse team of attorneys will prove to be unsatisfactory.