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#3 The Ultimate Marketer using all these simple businesses tactics:
A small girl was selling lemonade for 30c and she was talk of neighborhood. She was selling more and charging more, how could that be? Here were her simple businesses tactics.
Her notice did not just say Lemonade 30c. It said “Freshly Squeezed Lemonade, Made Just For You”
She greeted all her customers personally. She took obvious pride in her wares and stand. Her stand was simply and nicely decorated and spotlessly clean.
However she did not stop here. She set up her stand next door to most popular Hot Dog/snack stand. This vender was well known throughout neighborhood for his great food and service. He had a great location near many offices on a busy street and he was not just seasonal he was there all year round so everybody knew him. He was perfect compliment to little girl’s lemonade stand. Plus he was a friendly fellow and always recommended his customers to have some delicious lemonade with their lunch/snacks. Of course she also returned favor.
Now we can all learn from simple businesses tactics that made this small entrepreneur talk of town. To recap:
She had market (thirsty people) The product: Great tasting lemonade She improved her ad copy, her notice was better than her competitors. She treated all her customers well, going out of her way to make them feel comfortable. Added value. Happy customers=repeat customers, good service = word of mouth marketing, a very powerful form of promotion. A clean, attractive and professional stand attracted more customers. Her strong link with a large popular seller helped her to sell more. Because of all these factors and added value of customer service she could charge premium price.
All these simple business tactics can be applied to your business and not only help you get ahead of competition but make more money with less fuss. No need for, time consuming think tanks, and board meetings. These simple principles are right under our noses, we just have to apply them. Think with simple business tactics of a child and your business will run more smoothly, be more efficient, and ultimately make you more money.
Article written by Cathy Qazalbash (Cathy Q) Publisher of the A-Y-B newsletter And A1-Newsletter Cathy is a successful Freelance writer, specializing in Ghostwriting, Web content, Copywriting and promotional articles