ECommerce: Five Questions You Must Answer To Build An Effective and Responsive Opt-In List

Five Questions You Must Answer To Build An Effective and Responsive Opt-In List

Written by Dan B. Cauthron

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Then stick to it! Many would be entrepreneurs will give up when repparttar first efforts seem to produce scant results. This will only leave a larger market share for you. Consistent marketing action and persistent focus will get you what you want.

4. How will you retain subscribers?

What will keep your list members from unsubscribing? What will you consistently offer to keep their attention?

It's important that you develop firm answers to these questions in advance. Lack of a well defined concept in this vein can lead to inconsistencies in your content, and possibly a mass exodus of previously interested prospects.

We do wish to advise against offering a constant flow of 'freebies' in order to retain subscribers. This can critically undermine repparttar 108914 responsiveness of your list. Your subscribers should know upfront that while you are interested in serving their needs, you are also in business to earn a profit.

5. What will be your mode of delivery?

How do you plan to keep in touch with your list? It goes without saying that we are discussing online communication by email. But there is methodology within that form as well.

You may choose to send your list only updates, new product announcements, and bits of useful information from time to time. Yet even this seemingly informal contact mode should be done on a scheduled basis, and not be left to random action.

You may also choose to formally publish your own newsletter. In this case, make a realistic assessment of how much time you have to devote to publishing, and gear your publishing schedule to surround your own ability to follow through. Few things are more detrimental to repparttar 108915 effectiveness of your list than haphazard publishing and delivery.

When approached with prior planning and systematic action, your opt-in list can accumulate much quicker than you might expect. With proper care and cultivation, it can literally grow into repparttar 108916 proverbial money-tree, and yield fruit for your lifetime. _________________________________________________ Dan B. Cauthron - repparttar 108917 'anti-guru' - has been involved in direct marketing for more than 30 years. Join his NEWS Letter list for weekly original articles and insights plus a 7-Volume complimentary eMarketing Library. Visit here: http://www.DanBCauthron.com or email this autoresponder for repparttar 108918 latest issue mailto:subscribe@DanBCauthron.com __________________________________________________ © Copyright 2003 - Dan B. Cauthron All Rights Reserved Worldwide

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How does one determine how to minimize risk of losing customers when trying to

Written by Brian Holte

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you. If you sell multiple items on your site you should make sure your site is equipped with a shopping cart to encourage multiple purchases at once, try to keep repparttar

purchasing system as simple and uncomplicated as possible too reduce as much as possible shopping cart abandonment from happening to frequently on your site. It also helps to have your physical mailing address as well as a telephone number on your site to build credibility with your sites visitors. Try pricing experimentation, raise your prices, keep track of visitor to sales conversion rates. If you notice sales slipping away you can always drop your price. Offer more to your visitors than your competitors and you may find people are willing to pay more for excellent product and more importantly customer followups.

A freelance writer covering topics of interest both on and offline and the owner of www.theebookking.com which offers it's visitors free ebooks as well as ebook publishing, research and ebook advertising services.

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