Five Pieces of Information You Must Include on Your Website to Generate Sales

Written by Micah Cranman

Continued from page 1

4. Assurance they'll be satisfied withrepparttar product

Becauserepparttar 134659 Internet is so fast-paced and anything that's on it could easily by a lie, potential customers are terribly wary of being over-hyped about a product and being let down when they finally buy it.

That beingrepparttar 134660 case, if you can offerrepparttar 134661 customer a guarantee that they'll be satisfied or they'll get their money back, then you can close more sales because you've assured them of their satisfaction. Additionally, a free trial if possible is a good idea here.

5. Appearance of a good foundation and reputation

The customer has absolutely no idea who you are and how you'll treat them. So, at all times make it clear how they can contact you and that you'd love to hear from them. You can do so by creating two pages on your site: an "About Us" page and a "Contact Us" page.

I'd also like to note that depending on what type of product you're selling, it may be appropriate to give as much information you can onrepparttar 134662 product. (Technical details, documents, layouts, lists of features, etc.) A good rule of thumb is thatrepparttar 134663 more information,repparttar 134664 better.

However, keep in mind thatrepparttar 134665 last thing you'll want to do is drown your visitor in information. The key here is catering to your target audience. So, use your good judgment to determine what needs to be onrepparttar 134666 site, but if in doubt, putrepparttar 134667 information onrepparttar 134668 site.

(Also, it should be noted that it's relatively easy to determine ifrepparttar 134669 addition was a good one - through some simple testing, determine if your site's effectiveness increased, and if it did, you maderepparttar 134670 right decision.)

Addrepparttar 134671 five key pieces above to your site and you'll see an increase in response rate andrepparttar 134672 overall effectiveness of your site. I guarantee it!

Need a killer website for your business? Need someone to market it? Micah Cranman designs and markets attractive, compelling, and results-driven websites for small businesses and organizations. For more information on how he can help you develop a powerful web presence, visit his site at


Written by Tim North

Continued from page 1

DISADVANTAGES * You'll still need to have (or learn) some technical skills, but not nearly as many as withrepparttar DIY solution. * Consultant's cost may be hundreds of dollars even for a small site. Larger sites will cost more, of course. * You runrepparttar 134658 risk ofrepparttar 134659 consultant not providingrepparttar 134660 design that you were looking for. * Major changes or upgrades torepparttar 134661 site will probably need to be done byrepparttar 134662 consultant. * When you updaterepparttar 134663 site yourself you risk "breaking" something or just "messing it up."

SKILLS NEEDED * Some technical skills or a willingness to acquire them. * The ability to liaise withrepparttar 134664 consultant about how you want repparttar 134665 site to look and what you want it to achieve.


ADVANTAGES * You are not required to spend time and effort learning technical skills that other folk already know and (let's be honest here) can probably do better. * This requiresrepparttar 134666 least effort on your part. * A consultant will producerepparttar 134667 site faster than you can. * This should produce a professional looking site that navigates easily, loads quickly, is compatible with all browsers and works well with search engines.

DISADVANTAGES * This isrepparttar 134668 most costly solution. * You have less control overrepparttar 134669 content ofrepparttar 134670 site.

SKILLS NEEDED * The ability to liaise withrepparttar 134671 consultant about how you want repparttar 134672 site to look and what you want it to achieve.

CONCLUSIONS Choosing between these solutions comes down to two main issues: your budget and your skills. If you haverepparttar 134673 skills needed (andrepparttar 134674 free time), you can save yourself hundreds of dollars in consultants' fees. If not, consider bringing in a consultant to designrepparttar 134675 site for you and, perhaps, to dorepparttar 134676 updates as well.

Tim North

    <Back to Page 1 © 2005
Terms of Use