With a joint venture, you only pay for results. So, giving a percentage of your profits away has got to be better than flushing money down drain… because that’s what happens when you spend $300 on an ad that doesn’t generate responses.

Mistaken Belief #4: That Joint Ventures Are Complicated

Of course there are complicated joint ventures, but there are so many simple and short-term joint ventures that a beginner can start with.

It only starts getting complicated when you’re looking at joint ventures like one between Merrill Lynch and HSBC a few years ago. The two banks combined logos and actually had a service called Merrill Lynch HSBC, which had a building on Regents Street in London. That might have been profitable for Merrill Lynch and HSBC, but you don’t have to do that if you don’t have tools or resources.

Any small business owner can do joint ventures that are a lot simpler. For example, you could host a seminar with your partner and both promote it to your client lists. You’ll both walk away with more clients and huge profits.

Mistaken Belief #5: That Joint Ventures Require A Lot Of Time And Effort.

Of course time and effort go into preparation. However, joint venture marketing is one of very few strategies that don’t take much effort or time to implement.

If you’re joint venturing with people that are in your network or people that can be introduced to you by someone in your network, then relationship-building process is shortened. This is because you and your joint venture partner already know, like and trust each other, or you have a mutual friend that introduced you to each other. For this reason, it can take as little as thirty days to execute your first joint venture.

On other hand, if you’re approaching a joint venture partner that is a cold contact, time you’re looking at is relationship-building time. If you have great networking skills then you should be on your way in a few weeks or a few short months. It simply boils down to evaluating each other’s character and business.

Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as resource box at end is included fully and unaltered.

Should getting customers to event not possible, you should try using client references on your display material for maximum impact. You would of course need to get permission from clients to be able to put their names on to display materials.

Free coffee anyone? : Some sales personnel might feel that giving away complimentary food and drink at a trade show booth is a waste of good money. They may very well be right. However, if you have a good prospect in front of you, chances of stopping him a couple of minutes longer are increased with opportunity of offering him a cup of steaming coffee.

Another strange thing that happens at stands offering complimentary food or drink is that there is usually some people standing around booth making it look busy. You will be surprised how people get attracted by seeing a busy trade show booth. It has something to with human perspective of being attracted to crowds but does work to your advantage in a busy trade show.

Focused communication: Various steps taken towards focused communication at a trade show booth can enhance chances of on spot sales and generation of genuine sales enquiries. Though this is mentioned in detail in another article, printed hand outs should be of good quality and carry all information about your product or service in a cohesive fashion.

The fact that trade shows are effective can only be further confirmed by noting increase in number of trade shows in past few years.