4. Help others set up an instant article directory. Offer your articles to be posted on their web site. This works well for others who do not write. It also creates links and increases search engine status for both of you.

5. Create a book web site. You can do this in lieu of offering a free ebook. Market it as a free web book. The term is seldom used and builds curiosity. Design web pages with a title page, table of contents, chapters, etc. Then place your ad or a banner for your product or service on top and bottom of every page.

4. Include word plurals, for instance: sales lead and sales leads.

5. Include various spellings or misspellings of words, for example, saleslead and sales lead, could be used as one word or someone might search on them as two separate words.