Instead, put together a six to ten issue newsletter that has timeless information. Include offers and purchase tips. Load it into your autoresponder, then advertise your newsletter on your web site and in your print materials.

4. Create your own course. People love to get how-to information to solve specific problems. Make a list of question or problems your customers bring to you most often. Write down questions along with their answers. You can combine these with articles by experts to create your own email course.

I have a number of email courses that have been consistently popular for years. One has been requested by thousands of people--which leads us to strategy five.

5. Build a house email list. Most autoresponder systems keep a list of everyone who has requested your information. You can use list to send out a periodic update or newsletter. We use list from my email course to send out a "Course Newsletter" once each month. It is a great way to reach thousands of people who have a proven interest in our information. They make great customers.

You can get good autoresponders from a lot of places. Your web site host may provide them for you. aWeber.com, one of original autoresponder providers, is one of best with reliable service, a great control system, and fast response. Infogeneratorpro.com is also popular. Both cost about $20 per month. One good free option is Freeautobot.com.

Expect free services to be a bit slower in delivering your message and experience outages from time to time. If a service offers a trial period, try it and watch for messages that get lost or slow delivery.

Keep in mind that spam filtering will sometimes filter out your messages even though prospect requested them. Keep your messages on hand. Invariably you will get a few interested prospects who say "I missed message 5..can you send it to me?"

While lots of Internet systems promise automated ecommerce, autoresponders are one of few ways to put important aspects of your operation on autopilot.

20. On large websites, create a "What's New Page" or even better, ask your webdesigner to design a "Site Map" for your visitors.

21. Write articles, post them to your site, and submit them to article banks www.coachmaria.com/articles/articlebanks.html.

22. Design some quizzes. Statistics show that visitors love quizzes and assessment tools.

23. Participate in online forums as an expert. You get to "quietly" promote your business in your 3 or 4 line signature.

24. Join a few web rings. Some sites to visit are: www.webring.com/rw and www.bravenet.com.

25. Search engines look for certain things so it is crucial to make sure your site is "search-engine friendly". oTITLE tags: Title tags should be 60 or so characters and have some keywords in them. oHeader tags are numbered from 1 to 7: Header 1 tags are recognized by some search engines. So make sure you use this tag. oKeyword meta tags: Add no more than 15 to 20 keywords to keep seach engines from flagging your site for keyword spamming. Prioritize your words. The best way to submit to search engines is to submit to each engine individually. oUse keywords in text area of each page. They are especially important at beginning of sentences and higher up on page.

26. Search engines do not find your site unless you submit your site's information to them. Below are three ways to submit your site: oIt is recommended that you submit to search engines individually (this is also way I do it and it works great, but is time consuming)! Visit www.coachmaria.com/webmarketing.html. oSince some people prefer to use a free service to submit, I recommend that they open a free e-mail address to use when you do "anything" for free on world wide web. Three good search engine submission services are www.registerit.com, www.submitit.com and www/scrubtheweb.com. oPaid submission programs can be purchased through companies such as: www.se-optimizer.com, www.webpositiongold.com, www.positionagent.com

27. Visit these search engine information sites: www.searchengineguide.com and www.searchenginewatch.com

28. Want to know more about Internet Marketing? Visit this excellent Internet Marketing Index at www.internetmarketingindex.com

29. If this list seems overwhelming, visit your favorite search engine and start interviewing experienced Search Engine Optimizers and Consultants.