Myth #4: Build an opt-in mailing list and become rich

For years, we have heard web marketing gurus tell us that we just have to publish a free ezine or newsletter, collect our visitors' emails and laugh all way to bank. This probably originated years ago, when web advertising was all rage, and all we needed to do to sell ad space was to get a few thousand subscribers. Nowadays, even sites with hundreds of thousands of visitors can't rely on advertising revenue for survival. Most ezines nowadays don't even reach 1,000 subscribers, and most of them won't be interested in your offers. It won't take long for you to realize that to sell something to your subscribers, first you have to establish an almost personal relationship with them. They will have to know you very well, and feel very comfortable with you before they will be ready to purchase anything. You will need to post your picture on your website, give lots of testimonials, get positive press coverage from important media outlets, have a physical address (not just an email address), and, if possible, conduct seminars so that your subscribers can get to know you in person. Again, a lot of hard and time-consuming work, but if you want big payoff there is no other way.

Myth #5: Give things away and they will buy

Most people that look for freebies, and receive freebies, will always expect freebies. It is extremely hard to turn freeloaders into paying customers, especially on web, where almost everything is free. Instead of putting a lot of emphasis on your free gifts, use your web space to explain very, very well your product or service. Try to anticipate all your customer's needs, answer all their questions, point out all your benefits, and, after that, include a short contact form so that interested parties can contact you. The time you spend following up with those prospects will give you much better results than if you just rely on showering a large pool of unqualified prospects with free gifts and see what trickles down.

Bottom line, nothing worthwhile in life is easy, and marketing on web is not different. Uncover myths, filter out hype, plan well, invest time and work hard, and you'll have a better chance of getting results and being successful.

This search will show sites that have related content and subject matter to site which you typed into after "related:"

GOOGLE LIMITS: Google does have some limits and one of those is actually number of keywords you can search on at same time. That limit is (10). Type in anymore than (10) keywords and subsequent words will not be included in your search and thus, are irrelevant.

Common words are ignored by Google such as: "a, about, an, and, are, as at, be, by, from, how, I, in, is, it, of, on, or, that, this, to, we, what, when, where, which, with".

You can override this limitation by putting a plus sign ( + ) in front of any of above words when using them in a search phrase.

WILDCARDS: A wildcard search uses asterisk sign ( * ) (the one above #8 on your keyboard) to represent other non-specific characters or words. For example: "direct response *" would turn up results for:

direct response marketing direct response advertising direct response television direct response radio (and a few more).

You can use wildcard symbol ( * ) and override Google keyword limit and actually search for MORE than (10) keywords at a time because ( * ) is not counted as a word.

Now, go practice on Google using these advanced tips and meet us back here next time for Part Three when we offer tips about some MORE "advanced" and "juicier" features you can use to get most out of your searches on world’s most frequently used search engine: Google.com

Did you miss previous search article? Just go to: http://www.direct-response-marketing.net/articlelib/