Second, if you can get multiple credits for each visitor to your site ... if you stagger two services along well-worn surfing routes. I have SR code on my home page, and SD code on my Self-actualization Resource Center, where largest number of home page visitors tend to gravitate.

Let's start thinking way outside box.

5. How do you get big traffic to your site? Suppose, for instance, your ezine and web site are about Internet marketing, competing with 4.5 million savvy entries on Google. Slim chance getting a top ten ranking, or even a top 100 ranking.

Consider your hobbies. Suppose you like horseback riding. Why not have a page on horseback riding, optimized for a couple juicy equestrian keywords, where you compete with just 700,000 not so savvy web sites? What does horseback riding have to do with Internet marketing? Everything, if it is about publisher (you!). You might also post a page on Italian cuisine, where your keyword optimization competes with only 200,000 other Google entries. These could both be under "About publisher".

In addition to untargeted traffic who will bring you targeted subscribers from other sites by tripping SR and SD codes, your visitors will get to know you better as a human being, a key factor in building trust with them. You can also add affiliate links for related products (want to sell a horse?) and actually make some money from these extra pages. (If you like happiness, why not use one of my happiness articles and sell my two happiness ebooks through affiliate links from http:/ hehappyguy.com/earn-money.html?)

6. Another way to boost traffic to your site is to keep sending your subscribers to your site. If there is a free ebook download (or software or puzzle or graphic or recipe) or a contest to enter, you can have subscribers visiting your web site each week. I set up a Daily Fun page http:/ hehappyguy.com/l/daily-happiness-fun-page.php for subscribers to Your Daily Dose of Happiness. Every time one of them visits, she earns me four views of my ezine notice to targeted traffic on other web sites. This page is getting an average of 100 hits a day, and that will increase as my ezine readership grows.

Jesus could help you catch way more subscribers than I can. But until he offers some alternatives, these are steps you can take to turbo boost your subscriber catch.

When your email newsletter arrives in my inbox saying my computer can't find images folder (it doesn't know to look on your domain) and displays a broken image. Microsoft Outlook does allow you to insert images directly into messages (which it then sends with message), but this method is unreliable for readers who don't use Outlook.

You can also use base href tag if all of your links and images will come from one domain. To set a base URL, you'll want to add a to very top line of your HTML code (before ). Make sure to include trailing slash. This will tell your reader's computer where to look for all images and links and means you can use relative URLs throughout newsletter.

4. Run your HTML through an HTML validator. Because you've typed your HTML code by hand, it's possible you've left off tags or made typos in your HTML. There are a number of HTML validators available, some that you can use on your desktop like HTML Tidy (http:/ idy.sourceforge.net/), and others, like NetMechanic (http://www.netmechanic.com) that you use over Internet. They all help you to uncover and fix errors that may cause problems in your newsletter.

Though these programs are designed to check HTML designed for web browsers, they can alert you to many common HTML errors. You'll still need to check things like image links (for absolute locations) and URLs yourself (they can't tell you if you've linked to wrong page, for example).

5. Test newsletter. Though it wouldn't make sense to test your newsletter in every email program ever made, you can test your newsletter in most popular clients. AOL, MSN, and Earthlink each offer limited-access or "Bring Your Own Access" programs for reasonable sign-up fees. Check your subscriber list to see which accounts are most popular so you'll know which services to emphasize.

You may also want to set up accounts at Yahoo!, Hotmail and Excite, if you allow these addresses on your list. Also check platforms and programs most likely to be used by your clients (i.e. test it with a Mac if your newsletter goes out to graphic designers, etc.).

Bottom line: An HTML newsletter does require more time than its plain text counterpart, but, when carefully executed, results more than make up for any initial inconveniences.