Fishing for ezine subscribers

Written by David Leonhardt


Continued from page 1

Second, if you can get multiple credits for each visitor to your site ... if you staggerrepparttar two services alongrepparttar 124948 well-worn surfing routes. I have SR code on my home page, and SD code on my Self-actualization Resource Center, whererepparttar 124949 largest number of home page visitors tend to gravitate.

Let's start thinking way outsiderepparttar 124950 box.

5. How do you get big traffic to your site? Suppose, for instance, your ezine and web site are about Internet marketing, competing with 4.5 million savvy entries on Google. Slim chance getting a top ten ranking, or even a top 100 ranking.

Consider your hobbies. Suppose you like horseback riding. Why not have a page on horseback riding, optimized for a couple juicy equestrian keywords, where you compete with just 700,000 not so savvy web sites? What does horseback riding have to do with Internet marketing? Everything, if it is aboutrepparttar 124951 publisher (you!). You might also post a page on Italian cuisine, where your keyword optimization competes with only 200,000 other Google entries. These could both be under "Aboutrepparttar 124952 publisher".

In addition torepparttar 124953 untargeted traffic who will bring you targeted subscribers from other sites by trippingrepparttar 124954 SR and SD codes, your visitors will get to know you better as a human being, a key factor in building trust with them. You can also add affiliate links for related products (want to sell a horse?) and actually make some money from these extra pages. (If you like happiness, why not use one of my happiness articles and sell my two happiness ebooks through affiliate links from http:/ hehappyguy.com/earn-money.html?)

6. Another way to boost traffic to your site is to keep sending your subscribers to your site. If there is a free ebook download (or software or puzzle or graphic or recipe) or a contest to enter, you can have subscribers visiting your web site each week. I set up a Daily Fun page http:/ hehappyguy.com/l/daily-happiness-fun-page.php for subscribers to Your Daily Dose of Happiness. Every time one of them visits, she earns me four views of my ezine notice to targeted traffic on other web sites. This page is getting an average of 100 hits a day, and that will increase as my ezine readership grows.

Jesus could help you catch way more subscribers than I can. But until he offers some alternatives, these arerepparttar 124955 steps you can take to turbo boost your subscriber catch.



David Leonhardt publishes Your Daily Dose of Happiness http://thehappyguy.com/daily-happiness-free-ezine.html Learn more about ezine publishing at: http://thehappyguy.com/ezines.html


Don't Let Your HTML Email Newsletter Break!

Written by Jessica Albon


Continued from page 1

When your email newsletter arrives in my inbox saying my computer can't findrepparttar images folder (it doesn't know to look on your domain) and displays a broken image. Microsoft Outlook does allow you to insert images directly into messages (which it then sends withrepparttar 124947 message), but this method is unreliable for readers who don't use Outlook.

You can also userepparttar 124948 base href tag if all of your links and images will come from one domain. To set a base URL, you'll want to add a torepparttar 124949 very top line of your HTML code (beforerepparttar 124950 ). Make sure to includerepparttar 124951 trailing slash. This will tell your reader's computer where to look for all images and links and means you can use relative URLs throughoutrepparttar 124952 newsletter.

4. Run your HTML through an HTML validator. Because you've typed your HTML code by hand, it's possible you've left off tags or made typos in your HTML. There are a number of HTML validators available, some that you can use on your desktop like HTML Tidy (http:/ idy.sourceforge.net/), and others, like NetMechanic (http://www.netmechanic.com) that you use overrepparttar 124953 Internet. They all help you to uncover and fix errors that may cause problems in your newsletter.

Though these programs are designed to check HTML designed for web browsers, they can alert you to many common HTML errors. You'll still need to check things like image links (for absolute locations) and URLs yourself (they can't tell you if you've linked torepparttar 124954 wrong page, for example).

5. Testrepparttar 124955 newsletter. Though it wouldn't make sense to test your newsletter in every email program ever made, you can test your newsletter inrepparttar 124956 most popular clients. AOL, MSN, and Earthlink each offer limited-access or "Bring Your Own Access" programs for reasonable sign-up fees. Check your subscriber list to see which accounts are most popular so you'll know which services to emphasize.

You may also want to set up accounts at Yahoo!, Hotmail and Excite, if you allow these addresses on your list. Also check platforms and programs most likely to be used by your clients (i.e. test it with a Mac if your newsletter goes out to graphic designers, etc.).

Bottom line: An HTML newsletter does require more time than its plain text counterpart, but, when carefully executed,repparttar 124957 results more than make up for any initial inconveniences.

Is it your job to increase company profits? The Write Exposure offers the resources you need to do just that at http://www.designdoodles.com


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