The general rule is that there will be no form without function and there will be no function without form. The key is equilibrium. The solid balance between form and function is a catalyst to achieve envisioned idea of excellence. Function must be known first before a form can be developed.

To discover function is not that easy. Many of sites still lacks purpose and functionality. Understand your market, know your products and services and how you will carry out your endeavor, by that you can formulate your set of functions.

To formulate a form, try to feel site, consider its functions, organization, expectators and its structure by then you can create its accurate form. What color will complement site? Does it need lots of graphics or texts? Is smooth navigation accessible? To know answer to this queries will give you idea of what kind of form is needed.

Balance is too hard to capture and seize however, web is still so young to encourage trials and explorations. No matter how hard it will take us but we should get balance to achieve our ultimate goal.

If in case there is a conflict between a piece of information and a picture which entails powerful emotion, go for picture because it is where we base our purchasing decisions.

Play with words and try to captivate customers through positivism because optimism sells. The focal point of advertising is benefits that will accrue to customers. Always stress benefits greater than features. Tell them what they’re getting from their decision.

Print enough copies so you can cover all bases. Place them in conspicuous places – commercial buildings, offices and other establishments. Your brochure will do talking for you so be sure that it has he necessary information like your address, phone number, website and e-mail address so that you can be easily reached. Wherever you go, always carry some copies with you. Better yet, affix a business card to your brochure so you are prepared anytime of day.

You must be sure that all elements of brochure support its purpose – from contents to visual elements to distribution plan, they must be anchored to your objective. With that you can be assured of a booming organization or business!