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Then go to Google and enter any keywords returned from Overture Keyword tool with a high count. How amny listings are found. This will tell you if supply is available or not. Best results are those with a high demand count and a low supply count.
Also go to Overture's Bid Tool to check out cost of advertising. Even a good product can not be one if it is too expensive to advertise. Usually this means there is already tough competition for that prodocut or topic.
Be sure to try variations of product, e.g. blue Formual One race cars
The Right Niche is First Step
Targeted marketing will be needed to get you site attention it deserves. They are not buyers and will only waste your time, resources, and bandwidth.