Okay, we've ruled out search engines as best place to find your target market. What’s answer then? Ezines and newsletters.

Why ezines and newsletters?

Why do people subscribe to an ezine? They’re interested in whatever topic of ezine is. If it’s about Internet marketing, then readers are interested in Internet marketing. If you’re marketing products designed for Internet marketers, what better place to advertise than in a publication with a subscriber base made up completely of Internet marketers? All of them are potential buyers. No longer are you trying to sell ice to Eskimos, but to desert nomads looking for ice!

Advertising in ezines and newsletters is very effective and it works! There are millions of subscribers around world who are receiving ezines on a regular basis because they are interested in hearing what publisher has to say.

So how do you place an ad in an ezine targeted to your audience?

First you have to find an ezine whose topic matches your target market. There are several searchable directories online that list ezines organized by subject matter. These directories usually list contact information, advertising rates, and circulation. Try out one of these:

http://www.lifestylepub.com http://www.ezineadsource.com

So check them out, find a targeted ezine (maybe this one?), and place an ad! You'll be amazed at number of buying visitors who drop by your website.

Being from Connecticut, I would have to type in Connecticut Website Promotion into a search engine if I wanted to find a local Promoter or Connecticut Website Design or a local Designer. In a lot of cases results only lists one or two relevant sites that are actually local to you. This is because not enough of us remember to include a localized version of our index when we submit to search engines.

Are you properly optimizing submitting your sites to include these localized variations? If you're not, then you are missing out on these "easily targeted" markets.

In many cases you wind up being equivalent to only hotdog vendor in world series.

They are easily targeted because there is little, or no, competition for localized keyword phrases. Localizing gets overlooked by almost everybody. Most people are not even thinking of optimizing their sites to include State they live in. Those of us that know technique, nail that localized market every time.

More and more people have need for localized services. If you are not taking time to create special indexes for your localized listing then you will surely miss out on business in your local area.

I prefer local clients rather to long distance ones. Now I'm sure to specifically target my state and a couple of other ones close by.

There is a great open market for local businesses or local clientele.

Just target it.