Multi-level-marketing (mlm), floral/plant service for offices and hospitals, pooper-scooper service, dog walking service, answering service, vending machine service, gift basket service, homemade soap maker, mobile windshield repair service, mobile tire repair service, income tax specialist, researcher, freelance writer, business card and letterhead designer, courier, shut-in/shuttle service, landscaping service, tree trimming service, wood crafter, carpenter, crafts and crafting supplies, pool cleaning service, plants/nursery starts, growing herbs, growing mushrooms, garage sale and swap meet vendor, proofreader, private investigator, typing service, interior decorator/designer, website design, wedding consultant, hot lunch/snack vendor at local courthouses, pet sitting service, pet grooming service, Internet entrepreneur, paralegal, gourmet catering service, new media production, mobile cosmetic technician, mobile nail technician, mobile hair stylist, aerobics instructor, personal fitness trainer, advertising consultant, companion service, small printing service.

Ideas, ideas; hopefully above ideas will give you some fresh ideas of your own to mull over. A spring board if you will, on which to dive into your own chosen home business.

When you work from home, any business you start has potential to explode into a perpetual gold mine! It just depends on how much your home business is in demand around your community or on Internet. Your home business might start slow and steady, regularly picking up clients as you become more established. On other hand, your chosen home business may take off like wildfire, quickly becoming too hot for you to handle by yourself (well done!). This is time to enlist help of willing family members to help you out in your time of need, which will make your business into a friendly, family concern. This will also help family members better understand your business and get a grasp on mechanics of profit.

Good luck in all your decisions and have fun with your home business, which ever one you choose, and don't forget to enjoy your newfound freedom!

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The question now is this: which of above aberrations is serious enough that it should become your corrective public relations goal? Clarify misconception? Spike that rumor? Correct false assumption? Fix those inaccuracies? Or yet another offensive perception that could lead to negative results?

You can assure you’ll achieve your public relations goal by selecting right strategy from three choices available to you. In brief, change existing perception, create perception where there may be none, or reinforce it. But be sure your new strategy naturally compliments your new public relations goal.

Just what will your message emphasize when you address your key stakeholder audience to help persuade them to your way of thinking?

That’s why you must select your best writer to prepare message because s/he must put together some very special, corrective language. Persuasive and believable words that are not only compelling, but clear and factual so they can shift perception/opinion towards your point of view and lead to behaviors you have in mind.

Lucky for all of us, next step is easy. Pick communications tactics to carry your message to attention of your target audience. Making certain that tactics you select have a record of reaching folks like your audience members, you can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

It’s useful to remember that HOW one communicates often affects credibility of message, so you may wish to deliver it in small getogethers like meetings and presentations rather than through a higher-profile media announcement.

Folks will soon be looking for signs of progress. And that will lead to a second perception monitoring session with members of your external audience. Employing many of same questions used in first benchmark session, you will now be watching carefully for signs that offending perception is being altered in your direction. Should program start to slow, you can always accelerate matters by putting on more communications tactics as well as increasing their frequencies.

Yes, this is chase we cut to – an aggressive blueprint that leaves you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external stakeholders to action. In that way, you create behavior change you need leading directly to achieving your managerial objectives.

end

Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com