How often do you put yourself in your clients’ shoes and wonder what she struggles with? I’ve seen how hard this is with every client I have ever worked with (save one, he just needed a writer to set out his thoughts on paper.)

I have also seen how transformative it is to do this exercise. When you really understand what your clients’ problem is, you also understand nuances of your solution. Doing this work becomes an exercise in strategy. It helps you answer what you are about in marketplace.

It positions you. “Positioning,” means defining exactly who your ideal client is, what they really want and what you are really really good at. Position yourself correctly and you knock your competitors out of game.

How important is it to begin your dialogue with your client’s business problem. It is crucial. Good writing (and good talking) is good thinking.

Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY.

CALL ++ 612. 215. 3826 NOW or email: neroli@beyondcommunications.com

What is your solution? What services / products do you offer to solve his problem? What benefits will these produce? (This is hardest question to answer. It means going beyond features we offer and really understanding solution from clients’ viewpoint.) If you are going to work on producing only one answer, this is one to work on. Which benefit is most important? (This will be your core message).

Why should your client trust you to solve their problem? Who are you? How long have you been in business? What can you say about stability and creativity of your organization? Who are your clients? Is your service unique? If not, why is it better than others’?

Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY. CALL ++ 612. 215. 3826 NOW or email: neroli@beyondcommunications.com