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How often do you put yourself in your clients’ shoes and wonder what she struggles with? I’ve seen how hard this is with every client I have ever worked with (save one, he just needed a writer to set out his thoughts on paper.)
I have also seen how transformative it is to do this exercise. When you really understand what your clients’ problem is, you also understand nuances of your solution. Doing this work becomes an exercise in strategy. It helps you answer what you are about in marketplace.
It positions you. “Positioning,” means defining exactly who your ideal client is, what they really want and what you are really really good at. Position yourself correctly and you knock your competitors out of game.
How important is it to begin your dialogue with your client’s business problem. It is crucial. Good writing (and good talking) is good thinking.
Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY.
CALL ++ 612. 215. 3826 NOW or email: firstname.lastname@example.org
I’ve been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, and more. Please visit my website: beyondcommunications.com